Club Branding Enhances Stadium Seats

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Club Branding Enhances Stadium Seats
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• Whatever league your club plays in, an
  installation of executive stadium seating can add
  a premium look and feel to executive seating
  areas and Directors boxes.
• In recent years executive stadium seats have been
  commissioned by clubs across all divisions, the
  majority of whom have opted to incorporate their
  clubs branding on seat backs.
• The cost of adding an embroidered logo onto
  upholstered stadium seats is relatively low
  whilst the impact this branding has on the
  perceived quality and luxury feel of the seats is
  very high.

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• When Southport FC upgraded their stadium, a large
  area of their main stand was fitted with new
  executive seating, all of which featured
  embroidery of the clubs intricate crest. 
• The image this projects in comparison to if the
  seats were simply plain without any branding, is
  one of luxury and exclusivity.

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• Similarly, when Bristol Rovers upgraded the
  seating within their Chairmans suite, they chose
  to have the club logo on seat backs.
• The Chairman and President also had their job
  titles added above the logo.
• Whilst executive stadium seats, as the name
  suggests, still look smart and professional
  without any branding, the inclusion of a club
  logo adds another dimension which is obviously
  truly unique to each individual club.

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• Sponsorship Branding
• Branding can also be used to promote club
  sponsors whereby their logo is included on seat
  backs in specific areas of the stadium. 
• This could be in addition to the clubs logo or
  standalone.

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• Where a long-term sponsorship commitment is not
  in place, an alternative to a permanent
  embroidered logo is a removable seat top cover.
• Although this may not have quite the same luxury
  impact, it is an effective way to convey a
  sponsors branding throughout an area of the
  stadium.
• In the case pictured below, seat covers were
  commissioned as there was a requirement to have
  the sponsors branding removed from display
  during televised matches.

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• Branding can be included on any of Evertauts
  stadium seat designs, from the compact Club to
  the luxury Olympian.
• Whilst it is usually positioned on the front of
  seats it can also be added to seat backs, under
  seats or on end panels.

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