Top 6 Logo and Graphic Design Trends in 2021

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Top 6 Logo and Graphic Design Trends in 2021
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• Design trends change with time. And after the
  roller-coaster of a year that 2020 was, graphic
  designers have been forced to adapt to a lot more
  changes than usual. Due to the current
  unpredictable state of the world, it seems that
  people are gravitating towards things with less
  clutter. In the graphic design world, we refer to
  this as less is more. Bold and brash marketing
  has taken a backseat this year, and minimalism is
  set to rule the rest of 2021.
• What designs trends have we seen in 2021?
• From softer colour palettes and monotone designs
  to abstract visuals, some old trends are making a
  comeback while a few new ones have gained
  popularity. Lets take a look at the top logo
  design and graphic design trends in 2021 so far.

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• 1. Green Designs

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• Whether its the use of earthy colour palettes or
  nature-inspired motifs, like flowers and leaves,
  graphic design is slowly going green.
• Most of us have spent the past year cooped up
  inside, craving natures touch and a portal into
  the outside world. Natural elements in something
  as small as a photograph or product packaging can
  feel soothing for consumers.
• Companies have also been using nature-inspired
  illustrations to pictorially depict their shift
  to eco-friendly, sustainable methods. These
  images can act as small yet powerful indicators
  of renewal, growth, and tranquility things all
  of us are eagerly anticipating by the end of 2021.

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• 2. Abstract Futurism

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• Abstract futurism is a concept centered on
  evoking optimistic feelings by combining
  mesmerizing colours and surreal scenes with a
  dash of minimalism.
• Abstract futurism is one of the most imaginative
  and innovative design themes. It consists of
  designs that are full of elements like floating
  objects, abstract scenes, geometric figures, and
  unique colour combinations.
• These designs strike a chord with customers and
  draw them in through their unique and memorable
  features.

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• 3. 3D Designs and Typography

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• The 3D technique is a tried and true concept
  implemented across several industries. It merges
  illustrations, photos, and 2D designs with 3D
  objects to add depth and a touch of reality to
  inanimate designs.
• 3D elements are the perfect tools to highlight a
  feature point in a design to catch the consumers
  attention. Additionally, 3D in combination with
  animation can add a new dimension and make the
  design look more dynamic and interesting.

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• 3D typography has emerged as a new movement in
  the graphic design industry. It is visually
  pleasing and artistic, keeping the audience
  engaged and holding their attention for a longer
  period.
• Artistic merit and impact aside, transforming 2D
  typography into ultra-realistic, lifelike
  lettering can play a major role in your bounce
  rate too. 3D typographies are flexible and
  tangible in several aspects. Whether in shapes,
  colours, or textures, adding a 3D element can
  give life to still words and help blur the line
  between the digital and physical world.

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• 4. Brutalism

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• Brutalism is a relatively old graphic design
  trend thats been picking up speed as of late. It
  involves a more direct way of expressing a
  message or a concept without any frills.
• Brutalist logo and graphic designs are popular in
  fields like advertising, retail, and product
  branding. In this technique, raw elements and
  objects are depicted in their untouched form
  without much post-processing and composing.
• Its a more compelling and realistic approach to
  conveying a message thats rapidly emerging as a
  diverse and innovative trend in the graphic
  design industry.

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• 5. Monochrome, Duotone, and Simplistic Designs

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• Colours not only make things more appealing and
  attractive, but when used cleverly, they can be a
  compelling tool to convey the meaning of an idea
  or a concept. Monochrome and duotone designs are
  effective ways of creating a strong presence
  using simple techniques.
• Monochrome colour pallets serve as a breath of
  fresh air in the colour and clutter-filled
  internet space. When theres a need to highlight
  the main point of a product or a service, the
  monochrome technique can serve as a perfect ally.
• Using monochrome to depict several ideas and
  concepts on a single screen can also eliminate
  the confusion and chaos thats sometimes
  associated with the overuse of colours. The same
  applies to the use of the duotone technique that
  makes use of two colours to highlight a feature.

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• 6. Emoji and Character-based Designs

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• Emojis are the drivers of modern communication.
  From messaging apps to website designs and
  printed media to logos, emojis have emerged as
  the 21st centurys digital answer to a lack of
  physical presence.
• In digital communication, emojis and characters
  can enhance a messages impact when text and word
  content fail to have the desired effect
  especially in social media marketing campaigns.
  Not only do they lighten the mood and make the
  content more entertaining, but emojis and
  characters can also help convey the underlying
  tones and feelings. A symbolic representation of
  emotions, emoji and character-based designs have
  had the leg up this year for consumer visual
  experience.

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• Conclusion
• We hope you learned about some of the design
  trends emerging so far in 2021. The world of
  graphic design is constantly expanding and
  evolving, with each year presenting a new set of
  trends. From 3D designs to earthy colour
  palettes, the graphic design trends weve seen in
  2021 have been diverse and unique. It would be
  safe to say that in the next six months, we will
  see even more creative leaps and major
  transitions in the design world.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, and Online Marketing services. We work
  with clients across Canada, as well as worldwide,
  and are focused on being environmentally friendly
  and giving back to charities that we are
  passionate about. Our mission is to Design a
  Better World. Browse our website, follow our
  social media channels, and contact us anytime for
  more information on how we can customize a
  package that meets your needs and suits your
  style.

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• Digital Lion is a design and digital marketing
  agency built with a purpose and passion to
  partner with its clients and provide first-class
  Web Development, Graphic Design, Online Marketing
  services, Custom Web Design, and Logo Design in
  Calgary, the location of our head office, as well
  as in Edmonton and Ottawa, our secondary
  locations.
• We work with clients across Canada, as well as
  worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Whether
  you are looking for a web design or a graphic
  design company in Calgary, we can help you. Our
  company mission is to Design a Better World.
  Browse our website, follow our social media
  channels, and contact us anytime for more
  information on how we can customize a package
  that meets your needs and suits your style.