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What is Digital Marketing?

• In a nutshell, digital marketing refers to
  marketing through an electronic device or the
  internet. Its another word for internet
  marketing.
• Today, hundreds of thousands of businesses engage
  in digital marketing, as they find it easierand
  more cost-effectiveto reach a large number of
  people this way.

2
Digital Marketing Mediums
There are various mediums for digital marketing
which can be use for marketing in effective
manner-
Inbound
Mobile Apps
Search Engine
Social Media
Email
Websites
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There are many digital marketing tactics, some of
which are

• Search Engine Optimization
• Paid Search
• Display advertising
• Social media marketing
• Content marketing
• Email marketing
• Influencer marketing
• Affiliate marketing

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Benefits of Digital Marketing

• Increase Customer Loyalty with Frequent
  Communications
• Engage the Customer at Every Buying Stage
• Target the Right Audience
• Generate a Consistent Lead Pipeline
• Optimize and Obtain Better Conversion Rates
• Accurately Measure All Results
• Gain Brand Credibility
• Gets You More Bang for Your Buck
• Levels the Playing Field

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• Increase Customer Loyalty with Frequent
  Communications
• Its great to finalize a sale with your
  customers, but its even better to retain those
  customers after the sale.
• Personalized email offers
• Social media engagement
• Engage the Customer at Every Buying Stage
• These days, its common for a consumer to see an
  ad online, search and compare prices on different
  websites, then go to a store to try the product
  or shop on an online store. Mobile apps provide
  shoppers with special offers and coupons,
  customer support, and comparison tools, which
  enhance our understanding of the buying process.
  With digital marketing, a marketer can follow the
  entire buying journey of the customer.
• The 5 steps of successful customer journey

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• Target the Right Audience
• Its now easier than ever to segment audiences
  since many digital marketing platforms allow you
  to target a specific audience. We have access to
  online tools that keep track of an individuals
  online activities and demographic information.
  Digital marketers can use this data to offer
  users specific products or services that they may
  be interested in
• Generate a Consistent Lead Pipeline
• A sales funnel is basically a system for
  generating consistent leads and sales from
  traffic. In other words, turning traffic into
  brand enthusiasts. A sales funnels job is to
  separate the window shoppers from the real
  buyers.
• Optimize and Obtain Better Conversion Rates
• Unlike traditional marketing, which includes
  expensive TV, radio, or print ads, online
  advertising platforms are much more affordable.
  You can also improve your ad conversion rate more
  conveniently than you can with traditional
  advertising.
• Digital advertising makes it easy since every
  interaction is tracked.

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• Accurately Measure All Results
• With digital marketing, we can measure everything
  worth measuring. From when the ad is clicked to
  when the visitor leaves the page. Everything! You
  are able to determine how many people saw your
  ad, how many sales resulted from the ad, and
  ultimately, your return on investment (ROI).
• Data analytics software (such as Google
  Analytics) and social networks or ad platforms
  (such as Facebook Ads and Google Ads) metrics
  make this monitoring or measurement possible.
• Gain Brand Credibility
• Content marketing studies show that digitally
  active brands usually end up having the most
  credibility. Through its content, a company can
  address customers doubts, clarify important
  concepts, and show that it understands what
  drives its market.

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• Gets You More Bang for Your Buck
• Digital marketing can be very affordable and can
  often yield high ROIs. A small business, for
  example, can reach customers early and begin to
  scale quickly. Its also easier to measure ROI at
  the various stages of the funnel.
• Digital marketing is all about building an online
  presence. Even if you dont have the budget for
  SEO or pay-per-click (PPC) advertising, a
  business can still use digital marketing to build
  and connect with their audience. Social media is
  a cost-effective digital marketing tactic that
  requires little costs, other than your time.
  Email marketing can also be very affordable.
• Levels the Playing Field
• Large companies have big marketing budgets, but
  digital marketing provides a level playing field
  for everyone to operate, be it a large or small
  business. Content marketing and SEO require
  investments, but you dont have to break the
  bank. If you can create high-quality content that
  answers peoples questions, you can rank for
  long-tail keywords. It may take time, but it is
  possible.

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• Service
• Digital Marketing Course in Ahmedabad
• SEO Course in Ahmdabad
• PPC Course in Ahmedabad
• Digital Marketing Training Institute Academy
• Digital Pundit is one of the best digital
  marketing course in Ahmedabad, our digital
  marketing program structured comes with a 25
  modules in a way that will cover SEM Course, SEO
  course, Email Marketing, Affiliate marketing,
  Social media marketing and all digital medium
  marketing techniques through online marketing.

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• Address 709 Shivalik Square, 132ft Ring Road,
  Near National Handloom, Near Adani CNG Petrol
  Pump Ahmedabad
• Pin Code 380027
• Mobile [phone]
• Email punditdigital_at_gmail.com