Why Is Amazon So Successful?

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Why Is Amazon So Successful?
In terms of Ecommerce, only eBay comes
close to the online selling superpower that
is Amazon. Yet even they cant really lay claim
to be that close in terms of sheer influence
on the market. Amazon started off as essentially
just an online book store yet nowadays, Amazon is
an undefeatable business entity, with nearly 200
million monthly visitors and the 5th most visited
website in the UK. It is such a successful
online marketplace that its creator, Jeff
Bezos, is the richest man in the world,
worth a staggering 155billion. How did all
was all of this success accumulate? The
answer has many different factors, but lets
concentrate on the main two that have
hand the biggest hand in Amazons success.
Everything is created around what the customer
needs
By concentrating on what the customer desires
in their service, Amazon has managed to build
up a supremely loyal and varied consumer
base. For example, although Amazons main
services are free, yet 90 million people
have paid to join Amazon Prime. This
shows that the majority of users enjoy
using Amazon so greatly they are willing
to pay for access to more features as they
trust they will be useful as well. There
are multiple reasons for why many customers feel
so attached to Amazon.
The first being the immense variety of
products available to customers. From makeup
to microwave ovens, Amazon is likely to
have something that any site visitors would
be
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inclined to buy. This has given Amazon a
large and varied customer base who use the
services they provide regularly. Amazons
customer service is also detailed and well
thought out. For example, a lot of products
are shipped free of charge to the customer,
with Amazon spending 21billion picking up
the cost of this free service. This shows
how Amazon are willing to do that bit
extra in order to ensure their customers
are satisfied with their Amazon experience.
Its constantly reinventing itself
Amazon has never settled for being a normal
company. They are constantly expanding into
new fields, constantly trying to become
an expert at as much as possible. For
example, recently Amazon have announced
that it is bringing in its own take
on commercial robotics. They are launching
Amazon Scout, a new service that uses
robots to deliver items to customers. These
machines are essentially large motorised
tubs on wheels that will follow a specific
delivery route. This type of futuristic
vision allows Amazon to keep on top of the market
and never be made to look old fashioned by
competitors standards. Amazon has also made
itself more than just a online selling
platform by creating its own unique
products and services. It has its own
video streaming service, its own cloud
storing service and even a store without
a single
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employee inside it. All of this
revintion has allowed Amazon to
constantly remain relevant and expand its
outreach.
Sellers on Amazon can harness this success and
expand it
Amazons established success can provide a
foundation for many other businesses to
build up their own online retail presence.
Ecommerce merchants can take advantage of
the huge consumer base and great customer
service. OnePatch can further this potential
for success. By making it easy to
integrate our system with multiple different
selling channels, we give users with the
ability to expand their work on Amazon to
other online marketplaces such as Etsy and
Shopify. Although Amazon is one of them the
best places to sell on in terms of instant
results, if you want to build up your
business in the long term, start using
OnePatchs system today to expand into as
many other channels as you desire.
Contact Us Contact Person - Richard Dunne
Designation - Co-Founder Address - 90 Seaward St,
Kinning Park City - Glasgow Zip - G41 1HJ Country
- United Kingdom Website - https//onepatch.com/
Ph No - 44 141 468 8370 Mail - hello_at_onepatch.com