A Short Introduction To CTV And OTT Advertisement

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TV Advert Production London
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A Short Introduction To CTV And OTT Advertisement
Ever since the growth of home entertainment, tv
commercials have been the favoured form of
advertising for almost all brands and companies.
However, with the advancement of Connected TV
(CTV) and the rise of Video-on-demand services,
the concept of TV advertisement is changing fast.
Todays TV ads have to be made in a way that they
can be broadcast through CTV and streaming
services like Netflix. They are no longer the
same as your traditional tv ads. Hence if your
company requires one, you will need to find
companies doing tv advert production in London
that specializes in CTV and OTT ads. If you are
not sure about these two fields, here is a quick
guideline.
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What is OTT? The next term you need to
understand is OTT. OTT (Over-The-Top) stands for
any gadget or service that stream videos, ads and
all other kinds of digital content. It can be
anything from an Xbox to a PlayStation to Fire
TV, Apple TV, as well as a Smart TV. Similarly,
Netflix, Hulu, Disney and Apple TV are all also
part of OTT. In other words, OTT is the method of
delivery of content while CTV is the device to
view that content.
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What is OTT? The next term you need to
understand is OTT. OTT (Over-The-Top) stands for
any gadget or service that stream videos, ads and
all other kinds of digital content. It can be
anything from an Xbox to a PlayStation to Fire
TV, Apple TV, as well as a Smart TV. Similarly,
Netflix, Hulu, Disney and Apple TV are all also
part of OTT. In other words, OTT is the method of
delivery of content while CTV is the device to
view that content.
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• What are the advantages of CTV ads?
• There are many reasons why CTV ads are becoming
  more important to brand and companies than
  traditional TV ads. That is because
• The audience is engaged, and they have little to
  no option of skipping the ads. Hence the ads are
  sure to reach the targeted audience.
• There are ample first-party data for the
  marketers to work on. The ads thus created will
  be highly targeted to a particular audience and
  hence have more success than linear TV ads.
• The cost of placing the ads are much cheaper than
  that of traditional TVs, so the advertisers can
  reach their audiences on a much lower budget.
• Most importantly, advertisers can measure their
  reach through a CTV or OTT ad. They can know if
  their ads are turning into conversation or not
  and can change them fast if it is not working.

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What are the challenges of OTT advertisement? Bef
ore looking for a company specializing in OTT tv
advert production in London, it is also important
to know the challenges of Ott adverts. The first
important thing is that, since it is a new
frontier, it is a very fragmented market with
very few guidelines and operation standards.
There are nearly 200 to 300 service providers in
the market and each of them has its own business
model making it very confusing for advertisers.
Secondly, the tracking system is not that
developed yet because OTT ads cant be clicked
like a digital ad. There is no option of tracking
the audience through cookies or tracking pixels
so you cant really get the true picture of how
many conversions the ads are getting.
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CONTACT
For more information on the services we offer
please feel free to get in touch with us 020
3489 5225 Email info_at_thewhitetuskstudios.com Un
it 1 63-67 Athenaeum PlaceMuswell
HillLondonN10 3H Website - https//www.thewhite
tuskstudios.com/videos/film-tv-production
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