Importance of Unstructured Data Management

1
Importance of Unstructured Data Management

• Contoural Inc

2

• The enormous amount of data produced on daily
  basis is overwhelming. Among this ocean of data
  90 of the data is categorized as unstructured
  data. In case you are wondering what is
  unstructured data and how is it important,
  continue reading below

3
What is Unstructured Data?

• The kind of data which cannot be stored in a
  conventional database or a spreadsheet, such as
  Microsoft Excel, is described as unstructured
  data. Since is it not organized, unstructured
  data is very difficult to locate and analyse. In
  the past, organizations did not put such data to
  good use because of it unorganized format and
  difficulty to locate. However, trends have
  changed abundantly now and owing to artificial
  intelligence powered unstructured data analytics
  tools, this kind of data can also be analyzed.

4
Examples of Unstructured Data

• Any kind of data that has no definite structure
  or pattern can be categorized as unstructured
  data. The most common type of unstructured data
  is email. Although emails contain information
  such as date, sender address, recipient address,
  and subject information yet what makes it
  unstructured data is the content in mails body.
  Emails can be referred to as semi-structured data
  too, because they contain some information
  consistently.
• Some other examples of unstructured data are text
  files, photos, audio and video files, social
  media sites, call records and transcripts,
  webpages and blog posts, and open-ended survey
  responses.

5
Importance of Unstructured Data

• The huge amount of data, produced as
  unstructured, cannot be wasted. Hence,
  organizations must find new ways to manage and
  analyze this valuable data, so that it can be put
  to good use of make important business decisions.
  Finding a way to manage unstructured data can
  help organizations prosper in highly competitive
  environments. If this data is not capitalized,
  then organizations are missing out on benefitting
  from one huge asset.

6
Benefits of Unstructured Data Analytics Tools

• Benefits are following below

7
Get Valuable Insights Into Unstructured Data

• Although many organizations have been using
  structured data to make important business
  decisions, it wasnt until the development of
  tools for data analysis that businesses could
  benefit from valuable data. Likewise, plethora of
  information is available in unstructured data,
  which can be accessed and utilized in a
  meaningful way, using analytical tools. With the
  help of artificial intelligence algorithms,
  meaningful information from the volumes of
  unstructured data can be extracted on a daily
  basis. Many organizations use data tools and
  software to manage, process, mine, integrate,
  store, track, index and report business insights
  from unstructured data. In the absence of these
  tools, it would be difficult and even impossible
  for organizations to manage unstructured data
  efficiently.

8
Customer Analytics

• Unstructured data can also be used for customer
  analytics. With the availability of data from
  sources such as call center transcripts, online
  reviews of products, chatbox conversations, and
  social media mentions the companies can use
  artificial intelligence to identify user
  patterns, by integrating with unstructured data.
  With such insight, businesses can work towards
  taking quick decisions for improving customer
  relationships.

9
Beneficial for Marketing

• By analyzing customer pattern in unstructured
  data, marketing campaigns can be designed
  accordingly. By quickly scanning enormous
  datasets and identifying user patterns
  organizations can make informed decision-making
  regarding responses for various products and
  services. This information can also be used for
  product development, and devising marketing
  strategies accordingly.

10
Contoural Inc

• To maximize the usage of unstructured data, and
  to implement analytical tools, get in touch with
  our team of experts at Contoural Inc. We can help
  you uncover the enormous business value of
  unstructured data, by having systems to store,
  analyze and report data from different sources.
  Take your business to new heights by effective
  decision-making based on Email Unstructured
  Data Management.

11
THANK YOU