What is Schema Markup? How Does It Affect Website Ranking?

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What is Schema Markup?How Does It Affect Website
Ranking?

• Ever wondered how Google returns relevant
  information from your query on SERP?
• You type the events today in Hyderabad it lists
  out events in Hyderabad for the next few days.
  You ask an estimated revenue of a specific
  company, it returns with the right number in an
  instant.
• You ask for the recipe of Chicken curry and it
  comes with a whole set of images, user ratings,
  calorie count, prep time for that particular
  dish. Look out for a product, say Samsung 53 inch
  4K TV and you get the results with price, rating,
  availability, and reviews.
• Google SERP turns in all this relevant
  information not because it reads and understands
  the content and pulls in the things you asked
  for. Nope.
• It doesnt understand your content, its the site
  owners who help search engines understand their
  content using Schema Markup to display relevant
  results.

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What is Schema Markup?

• What is Schema Mark-up? How does it work?
• Schema Markup is the language that communicates
  what the page is all about, to the search
  engines. In essence, it is a code that helps the
  search engine know about the content on your page
  to provide relevant results to the users.
• Why do search engines need site owners to use
  Schema Mark-up?
• Code is the language of the search engine. It
  doesnt understand English or any other language.
  Google can crawl and pull any information you put
  out for it, and displays it on the SERP based on
  the search query of the user.
• But what it cannot do is understand the content
  and return specific answers to the search
  queries. This is why Google or any search engine
  for that matter, wants the site owners to use
  Schema Markup to help these search engines better
  understand what content it is pulling and for
  categorization. This understanding lets the
  search engines display relevant information based
  on the user query.

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What is Schema Markup?

• How to use structured data or Schema Markup on
  the website?
• You dont need to write new code for the schema
  markup, Google will get it done for you. So head
  to Googles Structured Data Mark-up Helper
• Choose the right category of your content
  Article, Local Business, Restaurant, Software
  Application, Book Review, Movie, Products,
  Events, or TV episode or any other category of
  your content.
• Select the content you need to mark up and
  provide the right details.
• Generate the HTML code which now comes with the
  structure data code inserted based on the content
  you highlighted above.
• Go to CMS and add the code in the relevant areas.
• So in the Chicken Curry example above, the site
  owner has used a Recipe Schema Markup to give the
  relevant details of the recipe and Google pulled
  it out. And the same happened for other search
  results as well. Next, let us find out the impact
  of Schema Markup on the website ranking.

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How Does It Affect Website Ranking?

• So how does Schema Markup affect a website
  ranking?
• Using Schema Markup helps the search engine
  identify the right information and you get
  eligible to become rich results that will stand
  out from the competition. In terms of direct
  impact, an optimized website with Schema Mark-up
  has a 30 more chance to trump the competition
  and turn-up on SERP, according to our SEO
  experts at Samskriti Business Solutions.
• Schema Markup is an SEO technique that can
  significantly benefit a well-optimized site and
  if you are looking for better search engine
  rankings and conversions, you must plan and
  execute the right SEO strategy and utilize Schema
  Markups as much as possible. Being a Top Digital
  Marketing Company in Hyderabad that specialized
  in providing SEO Services, we have meticulously
  used Schema Markup for all our clients and reaped
  rich rewards in terms of search engine rankings.
  If you are looking for Online Marketing services
  in Hyderabad that can help you out-rank your
  competition in search results.

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