Does Use Of Local Language Help in SEO

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If youre looking to outrank the competition in
organic search results, its important to
consider language as a factor. Many people assume
that English is still dominant in global search
and that other languages only have potential for
regional targeting. But when it comes to search
engines, thats just not true. Google supports
more than 10 local languages in India and the
number is rising. In fact, even in the US, Google
has introduced the option to switch search
language from English to Spanish or Italian
(Settings gt Language), supporting over 100
languages. This raises questions about what
impact localization efforts have on SEO and
marketing. Does a localized site with a local
language ranking boost have a higher SEO
potential? Is it difficult to move up in the
search results for English keywords? The answer
is yes and no, which can be a double-edged sword
when it comes to SEO. The positive side is that
Google supports a large number of languages,
leading to more global content and earning more
visibility. However, there are downsides as well.
The most significant one, from my point of view,
is the SEO potential of localized content.
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For example someone making a search from
Hyderabad looking for query local seo service in
Hyderabad the chances are there pages having
Telegu language may come up higher than English
pages. The reason for this is simple the users
are more likely to click on a result thats in
their language compared to one they cant
understand. That means if you have a localized
presence, youre likely to get more traffic from
Google in those regions. Search engines use a
mix of factors to determine the relevancy of a
site in a search result. There are more factors
that come into play, but the most important one
is usually the popularity of your keywords. That
means for English queries, the most relevant
sites will be those with the highest number of
links and keyword rankings. For local queries,
its more about what you can do to capture that
market. Use of local language can help to
optimize for voice search as well. And if the
above is not enough to convince you, localized
content is also better at getting shared. When it
comes to social networking, youll find that
people are more likely to share content on their
preferred social network than use multiple
language sites.
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Localized content gives you the best of both
worlds SEO and social-network visibility. Its
not easy to be successful with a localized SEO
campaign, but its easier than getting ranked in
an English keyword. The issue with localization
is that its not just about how many people
access the content. Local SEO should also be
about the quality of the content, which will
affect your SEO efforts. Theres no question that
youll have an easier time ranking in the local
market when it comes to SEO. But if youre
looking to rank higher in English keyword
searches or even secure good search visibility,
then SEO should be about providing high-quality
content. Conclusion Theres no question that
localizing your site will help your SEO campaign.
However, its not enough to argue that simply
because youre localizing, youll find success in
search. You need to make sure that youre doing
the right things if you want to succeed. Article
Resource - https//seoparrots.com/2021/07/13/does-
use-of-local-language-help-in-seo/