India E Pharmacy Market Size, Share and Forecast 2027 | TechSci Research

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FY2017 FY2027
INDIA E PHARMACY MARKET FORECAST OPPORTUNITIES
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• Scope of Report
• Product of Interest (POI) E Pharmacy

An e-pharmacy is a one-stop online portal where a
person can seek medical advice through online
consultation, order prescription drugs after duly
sharing a copy of the prescription, access OTC
health products, and in some cases, even order
relevant health check up tests and receive all of
these services at their doorstep. Just like other
e-commerce portals, online pharmacies offer good
discounts and cash back on all services offered.
DRUG TYPE
BUSINESS MODEL

• Prescription Drugs
• Over the Counter (OTC) Drugs

• Inventory/Warehouse Based Model
• Market Place Based Model

OPERATING PLATFORM

• App
• Website

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• Table of Contents

Contents Contents Contents
1. Product Overview (Definition of product and major terminologies used in the report) Product Overview (Definition of product and major terminologies used in the report) Product Overview (Definition of product and major terminologies used in the report)
2. Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys) Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys) Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys)
3. Impact of COVID-19 on India E Pharmacy Market Impact of COVID-19 on India E Pharmacy Market Impact of COVID-19 on India E Pharmacy Market
4. Executive Summary (This chapter covers summary of the complete study.) Executive Summary (This chapter covers summary of the complete study.) Executive Summary (This chapter covers summary of the complete study.)
5. India E Pharmacy Market Outlook, FY2017-FY2027 (This chapter includes a brief overview of the product of interest market such as total markets growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) India E Pharmacy Market Outlook, FY2017-FY2027 (This chapter includes a brief overview of the product of interest market such as total markets growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) India E Pharmacy Market Outlook, FY2017-FY2027 (This chapter includes a brief overview of the product of interest market such as total markets growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.)
5.1. Market Size Forecast (This chapter would include the market size i.e., the revenue generated from the India E Pharmacy market in one year. In this case, the market size will be provided in Value terms for historic period (FY2017-FY2020) current/base year (FY2021) estimated year (FY2022E) and forecast (FY2023-FY2027) Market Size Forecast (This chapter would include the market size i.e., the revenue generated from the India E Pharmacy market in one year. In this case, the market size will be provided in Value terms for historic period (FY2017-FY2020) current/base year (FY2021) estimated year (FY2022E) and forecast (FY2023-FY2027)
5.1.1. By Value
5.2. Market Share Forecast (The overall product of interest bifurcated/split among various segments. ) Market Share Forecast (The overall product of interest bifurcated/split among various segments. )
5.2.1. By Drug Type (Prescription Drugs and Over the Counter (OTC) Drugs)
5.2.2. By Product Type (Skin Care, Dental, Cold and Flu, Vitamins, Weight Loss and Others)
5.2.3. By Operating Platform (App v/s Website)
5.2.4. By Business Model (Inventory/Warehouse Based Model v/s Market Place Based Model)
5.2.5. By Company (FY2021)
5.2.6. By Region (North, East, West, South)
5.3. Product Market Map Product Market Map
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• Table of Contents

Contents Contents Contents
6. North India E Pharmacy Market Outlook, FY2017-FY2027F North India E Pharmacy Market Outlook, FY2017-FY2027F North India E Pharmacy Market Outlook, FY2017-FY2027F
6.1. Market Size Forecast Market Size Forecast
6.1.1. By Value
6.2. Market Share Forecast Market Share Forecast
6.2.1. By Drug Type
6.2.2. By Product Type
6.2.3. By Operating Platform
6.2.4. By Business Platform
7. South India E Pharmacy Market Outlook, FY2017-FY2027F South India E Pharmacy Market Outlook, FY2017-FY2027F South India E Pharmacy Market Outlook, FY2017-FY2027F
7.1. Market Size Forecast Market Size Forecast
7.1.1. By Value
7.2. Market Share Forecast Market Share Forecast
7.2.1. By Drug Type
7.2.2. By Product Type
7.2.3. By Operating Platform
7.2.4. By Business Platform
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• Table of Contents

Contents Contents Contents
8. East India E Pharmacy Market Outlook, FY2017-FY2027F East India E Pharmacy Market Outlook, FY2017-FY2027F East India E Pharmacy Market Outlook, FY2017-FY2027F
8.1. Market Size Forecast Market Size Forecast
8.1.1. By Value
8.2. Market Share Forecast Market Share Forecast
8.2.1. By Drug Type
8.2.2. By Product Type
8.2.3. By Operating Platform
8.2.4. By Business Platform
9. West India E Pharmacy Market Outlook, FY2017-FY2027F West India E Pharmacy Market Outlook, FY2017-FY2027F West India E Pharmacy Market Outlook, FY2017-FY2027F
9.1. Market Size Forecast Market Size Forecast
9.1.1. By Value
9.2. Market Share Forecast Market Share Forecast
9.2.1. By Drug Type
9.2.2. By Product Type
9.2.3. By Operating Platform
9.2.4. By Business Platform
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• Table of Contents

Contents Contents
10. Market Dynamics (This chapter assesses the major demand drivers and restraints.) Market Dynamics (This chapter assesses the major demand drivers and restraints.)
10.1. Drivers
10.2. Challenges
11. Market Trends Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) Market Trends Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development)
12. Trade Dynamics Trade Dynamics
12.1. Import
12.2. Export
13. Policy Regulatory Landscape Policy Regulatory Landscape
14. India Economic Profile India Economic Profile
15. Competitive Landscape Competitive Landscape
15.1. Competition Outlook
15.2. Company Profiles (Leading Companies)
15.2.1. Company Details
15.2.2. Products Services
15.2.3. Financials (As Reported)
15.2.4. Key Market Focus Geographical Presence
15.2.5. Recent Developments
15.2.5. Key Management Personnel
16. Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share) Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share)
17. About Us Disclaimer About Us Disclaimer
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RESEARCH METHODOLOGY
8

• Research Methodology

Market Profiling
Data Analysis
Data Collection
Data Validation
Developing List of Respondents
Formulating Questionnaire
In-depth secondary research was conducted to
determine top players in the India E pharmacy
market, overall market size and segmental market
size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about the India E pharmacy market.
Data obtained as a result of primary and
secondary research was validated through rigorous
triangulation.
TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
In order to conduct industry experts interviews,
TechSci formulated a detailed discussion guide.
List of industry players and industry specialists
was developed.
Primary Research
Desk Research
Company Analysis

• Recent Developments
• Market Changing Aspects/Dynamics
• Government Policies
• Conclusion

• Market Participants
• Key Strengths

• Identifying Key Opinion Leaders
• Questionnaire Design
• In-depth Interviews

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• Research Methodology

• Baseline Methodology
• Our dedicated team of industry experts has
  monitored and analyzed various aspects of India E
  pharmacy market. The team has analyzed the
  outlook of various segments of this market, while
  considering the major influencing factors such as
  increasing penetration and growing demand for
  online ordering of medicine. The study includes
  market forecasting, which would enable our
  clients to take better decisions while planning
  their strategy to achieve sustainability in India
  E pharmacy market.
• Methodology Followed for Calculation of Market
  Size
• Market Size By Value Market size, in terms of
  value, for the year FY2021 was calculated based
  on information collected through exhaustive
  secondary research and primary surveys, with
  various key opinion leaders/stakeholders, such as
  E pharmacy companies, channel partners, end
  users, industry experts, and other industry
  participants.
• The team interviewed more than 40 50 companies,
  suppliers, 180 200 end users, and 15 20
  industry experts and other value volume chain
  stakeholders in the India E pharmacy market to
  obtain the overall market size from FY2017 to
  FY2021, which was validated by the Delphi
  technique. Taking standard deviation into
  consideration, the market size was averaged out,
  to arrive at the market size data during
  FY2017-FY2021.
• Respondents were asked about the current and
  future market growth rates, market shares by drug
  type, by product type, by operating platform, by
  business model, by region and by company.
  Removing the outlier responses, the geometric
  mean of growth estimates and supplier wise
  revenue shares generated across various segments
  were considered, to arrive at the final revenue
  shares. Revenue shares generated across various
  segments were further triangulated from other
  stakeholders.

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• Research Methodology

• Methodology Followed for Calculation of Market
  Shares
• Market shares by drug type, by product type, by
  operating platform, by business model, by region
  and by company were calculated based on the
  responses received through primary surveys with
  industry experts, in which the respondents were
  asked about the market shares or revenue
  generated from various segments of E pharmacy
  market. The final shares were calculated by
  taking the geometric mean of the responses
  gathered from key opinion leaders after
  eliminating the outliers.
• Methodology Followed for Forecasting
• TechSci Research performed periodical checks on
  data collected through the surveys with logic
  checks and analyzed the survey results in
  SPSS/Tableau Software.
• Data triangulation techniques were applied to
  fill the gaps and to present a more meaningful
  picture of the market. To forecast India E
  pharmacy market, TechSci Research used various
  forecast techniques such as
• Moving Average
• Time Series Analysis
• Regression Analysis
• Econometric and Judgmental Analysis

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• Research Methodology

TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective regions. TechSci
Research also used the impact analysis during
short, medium and long term period to estimate
the demand and to reach accurate market numbers.
It should be noted that the figures compiled are
only for the organized market including market
share data.
Partial List of Companies Interviewed Key Secondary Sources
Medlife International Private Limited 1mg Technologies Private Limited Apollo Pharmacy Pvt. Ltd. Buy Drug Pvt. Ltd. Care On Go Bright Lifecare Pvt. Ltd. (Healthkart) Medidart Healthcare Services Pvt. Ltd. MedsonWay Solutions Pvt. Ltd. Metapharmacy.in MyraMed NetMeds Market Place Private Limited mChemist World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines Industry Reports Statista News Dailies Credible Paid Databases
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• Industry Brief

According to TechSci Research report, India E
Pharmacy Market By Drug Type (Prescription Drugs
and Over the Counter (OTC) Drugs) By Product Type
(Skin Care, Dental, Cold and Flu, Vitamins,
Weight Loss and Others) By Operating Platform
(App v/s Website) By Business Model
(Inventory/Warehouse Based Model v/s Market Place
Based Model) By Company, By Region, Forecast
Opportunities, FY2027, India E Pharmacy market
is expected to witness steady growth for the next
five years. E pharmacy are defined as online
platforms from where consumers can buy medicines
without visiting the stores physically. Presence
of these platforms have significantly increased
the convenience of the consumers to a great
extent. India has a huge population base which is
attracting foreign investments for increasing the
E pharmacy in India. Presence of key players in
region is accelerating the E pharmacy market
demand. High penetration of cloud-based
technology is paving the way for market growth.
Increasing awareness for availing medicines
online among the potential consumers by adopting
various strategies is driving the India E
pharmacy market demand. Growth in demand for e
commerce industry to capture a wide consumer base
is influencing the market demand. Plethora of
e-pharmacy players have started tie-ups with
health insurers by providing financial assistance
and cheaper medicines to consumers meanwhile also
maintaining the claim ratio. Shift in disease
patterns of consumers to lifestyle diseases due
to long working hours and less available time for
physical activities is creating the need to
consume medicines for longer duration. E pharmacy
provides medicines at lower costs along with
timely reminders to re-stock the medicines. Rapid
urbanization and increased consumer spending on
medicines is contributing to the market growth in
India. Rise in literacy levels is aiding for
advanced treatment facilities demand. Use of
blockchain based system in e-pharma industries to
improve the supply chain and efficiently manage
the inventory. Artificial intelligence assisted
can be used for collection of symptoms and
medical records which may aid to increase the
accuracy of treatments. Government initiative
such as Jan Aushadi program which gives the
facility to avail stores online through an
application is expected to drive the awareness
among the consumers. E pharmacy eliminates the
use of middleman for supply and reduce the
possibility for selling sub-standard or
counterfeit drugs.  Due to the ongoing pandemic
COVID-19, lockdown was imposed all over the
country. Complete shutdown was observed, and
people started practicing social distancing and
avoided going out to avail healthcare facilities.
Healthcare behavioral change among consumers to
follow the precautionary guidelines and
technological innovations to increase the
convenience of consumers have greatly impacted
the demand of E pharmacy in India. However,
rising concerns regarding privacy and security of
confidential data by consumers may hamper market
growth for the forecast period. India E pharmacy
market is segmented into drug type, product type,
operating platform, business model, region, and
company. Based on drug type, market is further
divided into prescription drugs and over the
counter (OTC) drugs. Over the counter (OTC) drugs
is accounted to hold major market share during
the forecast period, FY2023-FY2027. OTC drugs are
reliable in providing effective treatment to
patients. Also, OTC drug contain the same active
pharmaceuticals ingredients as drugs and can be
taken without the consult of physician.
Convenience of purchasing drugs online with
additional offers and discounts by players is
influencing the E pharmacy market in
India. Medlife International Private Limited,
1mg Technologies Private Limited, Apollo Pharmacy
Pvt. Ltd, Buy Drug Pvt. Ltd., Care On Go, Bright
Lifecare Pvt. Ltd. (Healthkart), Medidart
Healthcare Services Pvt. Ltd., MedsonWay
Solutions Pvt. Ltd., Metapharmacy.in, MyraMed,
NetMeds Market Place Private Limited, mChemist
are the leading players operating in India E
pharmacy market. Service providers are
increasingly focusing on research and development
process to fuel higher growth in the market. To
meet evolving customer demand with respect to
better efficiency and durability, several E
pharmacy service providers are coming up with
their technologically advanced offerings. Launch
of initiatives by government such as national
health portal, online registration system,
e-hospital, SUGAM, among others to promote the
usage and awareness regarding online platforms is
a major driver for E pharmacy market rise in
India. Also, availing healthcare facilities
online is cost-effective in nature and helps in
increasing the reach even in remote areas of
India. Presence of online platforms aids in
ensuring price transparency, raise awareness and
set alerts and reminders to take medicine on time
is propeling the E pharmacy market growth until
FY2027. said Mr. Karan Chechi, Research Director
with TechSci Research, a research-based global
management consulting firm.
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• Sample Data - Snapshot

India E Pharmacy Market Size, By Value (USD
Million), FY2017FY2027F
CAGR By Value
CAGR By Value
XX
YY
India E Pharmacy Market Share, By Drug Type, By
Value, FY2017FY2027F
North India E Pharmacy Market Share, By Product
Type, By Value, FY2017FY2027F
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Report Name INDIA E PHARMACY
MARKET FORECAST OPPORTUNITIES FY2017 FY2027
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a state-by-state basis to produce a unique
bottom-up model of a country, regional and
global industry prospects. Combined with the
detailed analysis of company activity and
industry trends, the result is a uniquely rich
evaluation of the opportunities available in the
market.
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