How to Handle the Top Amazon Seller Challenges

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HOW TO HANDLE THE TOP AMAZON SELLER CHALLENGES

• The Appeal Guru

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SELLER ON AMAZON

• Amazon is a well-known platform for both
  customers and sellers.
• As a seller on Amazon, this could mean that you
  will face a series of challenges to establish
  your business on the platform successfully.
• Here are some of the common challenges sellers
  encounter when starting to sell on Amazon

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SELLING FOR THE FIRST TIME

• Amazon has to become more strict in accepting who
  can sell, what they can sell, and how they sell.

• Potential sellers must receive Amazons approval
  to sell products in most categories, and the list
  of categories requiring approval keeps on growing.

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SELLERS PAID EVERY TWO WEEKS

• Amazon pays their third-party sellers every two
  weeks. The biggest challenge here is youll need
  to issue the money for inventory before you start
  to catch any income from the very same stock.
• This can easily be one of the biggest challenges
  that new Amazon sellers will come to terms with.
• Sellers may be making a nice profit from their
  sales, but they need to maintain cash on hand to
  avoid messing up any inventory order.

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COMPETITION

• Competition makes it hard for newcomers to launch
  their products.
• Customers are inclined to choose products with
  established names, customer reviews and ratings
  over newly introduced products with low reviews.

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PRICING

• Most sellers who are having a lot of competition
  respond by lowering down their prices. Competing
  based on pricing is a horrible idea because there
  is always a seller willing to sell for less.
• This can lead to cost-cutting in the
  manufacturing process, negative reviews,
  lower-quality products, leading to lower sales.
• Competition on price can lead to thin profit
  margins that make it difficult for new sellers to
  continue selling on Amazon.

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REVIEWS AND SELLER FEEDBACK

• Product reviews and feedback are key elements in
  the decision making of Amazon customers.
• Product reviews are the opinions or feedback of
  customers.
• Seller feedback indicate the quality of customer
  service a seller provides.

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CATEGORIES RESTRICTIONS

• Amazon has been strict with their sellers, they
  allow selling products in specified categories.
• Small sellers may have difficulty in getting sale
  in some categories.
• In most cases, sellers need to purchase inventory
  in order to have the documentation required by
  Amazon to be approved to sell in a specific
  category.

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