Facebook Has Changed Its Edgerank Algorithm

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FACEBOOK HAS CHANGED ITS EDGERANK ALGORITHM
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In the last couple of months, it appears that
Facebook has drastically changed its Edgerank
Algorithm. What does this mean for Facebook
Pages and Social Media Marketing? In two words
Paid Advertising.
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The Facebook Edgerank Algorithm is whats used
to rank posts on a users News Feed to
determine which posts should and shouldnt be
shown. Well, apparently theyve recently altered
the effectiveness of posts by Facebook pages,
by lowering organic reach by reports of
anywhere from 40-50.
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The most probable reason for this change A
pages posts now only pop up in the feeds of
those most likely to like, comment or share it.
People who arent active on the the Facebook
Page are unlikely to see its posts.
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This huge loss of effectiveness through Organic
Reach is not good for brands. Unfortunately,
the only way around this is by participating in
Facebook Advertising. Facebook recently
released a Promoted Posts feature which allows
brands to promote single posts from their
timeline to reach a wider audience, but at a
price ranging anywhere from 5-200.
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Weve tested out the effectiveness of Promoted
Posts, and while they definitely bring the reach
up by a large amount, routine use of the
feature can get very costly especially for
startups and small businesses. This type of
advertising along with Facebook Sponsored Ads
can really boost a brands presence on Facebook.
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It seems that with the most recent changes to
Facebooks Edgerank Algorithm, the only way to
effectively promote a brand through the social
network is to dish out some serious money
organic reach is slowly becoming less
relevant. What are your thoughts on Facebooks
Advertising? Will your brand be switching its
marketing focus to other social networks like G
and Twitter?
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