DSA - India's Best Digital Marketing Institute

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Welcome to DSADigital Sandip academy
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Optimization Of Google Ads Campaigns
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Team members-
Divya Sewani Kunal MeghaniHeman PatelKausha
Rana
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PPC Ad Optimization
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OVERALL OVERVIEW 1. Max CPC was Rs.30 but Avg.
CPC is Rs.27.862.CTR should be 7-8 but here it
is approx. 7.
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ADGROUPS ANALYSIS 1. Ad group Digital Marketing
Training and google ads academy has good of CTR
as compared to DM course and DM class Ad
group.2. Conversion is 0 because conversion
tracking code had not been placed into website,
if it would have been placed than we could be
able to analyze how many conversions had been
done through each ad group.3. Avg. CPC is low in
DM training Ad group as compared to all other
adgroups which implies that DM training was
working best.
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KEYWORDS AND QUALITY SCORE ANALYSIS 1. DM full
course- CTR (good), high CPC, Quality score
(assume) 7/10.2. DM training courses- CTR
(good), Low CPC, quality score (assume) 8/103.
DM classes- CTR (bad), high CPC, quality score
(assume) 4/104. DM training- CTR (bad), high
CPC, quality score (given) 5/10
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ADS ANALYSIS AD1- Low CTR, High CPC, No
conversion(assume)AD2- High CTR, Low CPC, 2-3
conversion(assume)
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THE BIGGEST MISTKAKE WE DID IN PPC AD(our
target location was Ahmedabad)-In advance
location setting we had selected presence or
interest which means people living in Ahmedabad
along with people showing interest will be able
to see ad. So we should select only presence.
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LOCATION (PINCODE) ANALYSIS 1. We got clicks
from Telangana because of the mistake shown in
previous slide.2. While other pincodes, it will
easy for us to target particular area from where
we can get more leads.
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DEMOGRAPHIC(age group) ANALYSIS -We can see
that age group 18-24 has highest number of
searches for this course and particularly for DM
course, institute, classes and training.
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DEVICE ANALYSIS - Mobile phone has highest of
CTR as compared to computers and tablet. - Also
implies that website is mobile friendly.
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• Display Demo Keyword Responsive Ad

• As shown in the above picture, this is a Display
  Campaign based on two display targeting methods
  Demographic and Keyword.
• In the above picture the full overview of
  campaign is shown. It includes total clicks,
  total impressions, average CPC total cost.

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Demographic Targeting

• As seen in the above picture, we are taking about
  Demographic Targeting.
• The age group where there are more impressions,
  clicks, CTR is good , Cost is minimum, conversion
  rate is good that should be kept and remaining
  irrelevant should be removed from the campaign.

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Keyword Targeting

• There are some keywords where the impressions are
  good but clicks are less due to which average CPC
  increases and CTR decreases. Conversion rate is
  also 0. So in such cases which need to recheck
  particular targeting, recheck our ads and work on
  it as a result impression increases, clicks
  increases and due to this average CPC decreases,
  CTR will increases. And because of this ad will
  be forming well which results in high conversion
  rate.
• On the other hand there are some irrelevant
  keywords where there are Zero clicks
  impressions, 0 CTR, 0 conversions so such
  keywords should be removed from the campaign.

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Location Ahmedabad Postal Code

• As seen in the above picture we are taking about
  Location Targeting -Ahmedabad and this are
  different postal codes of Ahmedabad.
• The Postal Code where there are more impressions,
  clicks, CTR is good , Cost is minimum, conversion
  rate is good that should be kept and remaining
  irrelevant should be removed from the campaign.

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Device Report

• As seen in the above picture, we are taking about
  device targeting.
• The Devices on which there are more impressions,
  clicks, CTR is good , Cost is minimum, conversion
  rate is good that should be kept and remaining
  should be removed from the campaign.

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Display Demo Placement Responsive Ad

• As shown in the above picture, this is a Display
  Campaign based on two display targeting methods
  Demographic and Placement.
• In the above picture the full overview of
  campaign is shown. It includes total clicks,
  total impressions, average CPC total cost.

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Demographic Targeting

• As seen in the above picture we are taking about
  Demographic Targeting.
• The age group where there are more impressions,
  clicks, CTR is good , Cost is minimum, conversion
  rate is good that should be kept and remaining
  irrelevant should be removed from the campaign.

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Placement Targeting

• In placement there we have targeted websites,
  applications, Youtube channels.
• There are some websites, applications and yt
  channel where the impressions are good but clicks
  are less due to which average CPC increases and
  CTR decreases. Conversion rate is also 0. So in
  such cases which need to recheck particular
  targeting, recheck our ads and work on it as a
  result impression increases, clicks increases and
  due to this average CPC decreases CTR will
  increases. And because of this ad will be forming
  well which results in high conversion rate.
• On the other hand there are some irrelevant
  websites, yt channel and applications where there
  are Zero clicks impressions, 0 CTR, 0
  conversions so such targeting should be removed
  from the campaign.

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Location Ahmedabad Postal Code

• As seen in the above picture we are taking about
  Location Targeting -Ahmedabad and this are
  different postal codes of Ahmedabad.
• The Postal Code where there are more impressions,
  clicks, CTR is good , Cost is minimum, conversion
  rate is good that should be kept and remaining
  irrelevant should be removed from the campaign.

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Device Report

• As seen in the above picture, we are taking about
  device targeting.
• The Devices on which there are more impressions,
  clicks, CTR is good , Cost is minimum, conversion
  rate is good that should be kept and remaining
  should be removed from the campaign.

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Display Demo Keyword Upload Ad

• This is a Display Campaign based on two display
  targeting methods, demographic and keyword, as
  seen in the image above.
• The above photo shows a detailed framework of the
  campaign. It includes the total number of
  impressions, total clicks, average CPC, and total
  cost.

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Demographic Targeting

• We're talking about Demographic Targeting, as
  seen in the image above. The age demographic with
  the highest number of impressions, views, and
  CTR, as well as the lowest cost and highest
  conversion rate, should be retained, Remaining
  irrelevant that are no longer applicable should
  be excluded from the campaign.

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Keyword Targeting

• There are several keywords with high impressions
  but low clicks, resulting in an increase in
  minimum CPC and a decrease in CTR. The conversion
  rate is also 0. So, in campaign where we need to
  recheck specific targeting, we recheck our ads
  and focus on it, and as a result, impressions
  increase, clicks increase, and as a result,
  average CPC decreases and CTR increases. As a
  result, the ad will shape well, resulting in a
  high conversion rate.
• In the other hand, there are some irrelevant
  keywords with zero clicks and lower impressions,
  0 CTR, and 0 conversions that should be
  excluded from the campaign.

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Location Ahmedabad Postal Code

• As seen in the image above, we're talking about
  Location Targeting -Ahmedabad, and these are
  different postal codes in Ahmedabad.
• The Postal Code with the highest number of views,
  clicks, and CTR, as well as the lowest cost and
  highest conversion rate, should be kept, while
  the others should be excluded from the campaign.

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Device Report

• We're talking about device targeting, as seen in
  the image above.
• Devices with the most impressions, clicks, a good
  CTR, a low cost, and a high conversion rate
  should be kept, while the others should be
  excluded from the campaign.

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Display Demo Placement Upload Ad

• This is a Display Campaign focused on two display
  targeting approaches, Demographic and Placement,
  as seen in the image above.
• The above image shows the overview of campaign.
  It includes total clicks, total impressions,
  average CPC and total cost.

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Demographic Targeting

• As seen in the above image, we are discussing
  Demographic Targeting. The age group with the
  highest number of impressions, clicks, and CTR,
  as well as the lowest cost and highest conversion
  rate, should be kept while the others should be
  excluded from the campaign.

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Placement Targeting

• We also targeted websites, apps, and YouTube
  channels for placement. There are some websites,
  apps, and YouTube channels where the impressions
  are positive However, since there are less
  clicks, the average CPC increases and the CTR
  decreases. The conversion rate is also 0. So, in
  cases where we need to recheck specific
  targeting, we recheck our ads and work on it, and
  as a result, impressions increase, clicks
  increase, and as a result, average CPC decreases
  and CTR increases. As a result, the ad would be
  well developed, resulting in a high conversion
  rate.
• In the other hand, there are certain irrelevant
  websites, YouTube channels, and apps with zero
  clicks and impressions, 0 CTR, and
  0 conversions, and such targeting should be
  excluded from the campaign.

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Location Ahmedabad Postal Code

• As seen in the above picture, we are discussing
  Location Targeting -Ahmedabad, and these are
  different postal codes in Ahmedabad..
• The Postal Code with more impressions, clicks,
  CTR, and conversion rate should be kept, while
  the remaining irrelevant should be excluded from
  the campaign.

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Device Report

• We're talking about device targeting, as seen in
  the image above.
• The devices with more impressions, clicks, a good
  CTR, a low cost, and a high conversion rate
  should be kept, while the others should be
  excluded from the campaign..

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VIDEO CAMPAIGNS OPTIMIZATION

• Impressions is 594 And Total Views is 50 .
• Max CPV is 5 but Avg . CPV is approx. 2 View
  rate is good 9.

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VIDEO CAMPAIGN ADGROUPS ANALYSIS

• This is Ads Of video Campaign based on two videos
  methods, Skippable ads and Non Skippable Ads (OR
  Bumper ads) as seen in the image above.
• The above photo shows a detailed framework of the
  campaign. It includes the total number of
  impressions, total clicks, average CPV, and
  total cost.

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YouTube instream ad (Skipable)

• The above photo shows a detailed framework of the
  campaign. It includes the total number of
  impressions, Views , cost average CPV, and total
  cost, conversion(assume

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Device Report

• We're talking about Gmail device targeting in
  above image.
• Devices with the most impressions, clicks, a good
  CTR, a low cost, and a high conversion rate
  should be improving while the others should be
  excluded from the campaign.

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GMAIL CAMPAIGN OPTIMIZATION

• As shown in the above picture, this is a Gmail
  Campaign based targeting methods. In the above
  picture the full overview of campaign is shown.
  It includes total clicks, total impressions,
  average CPC total cost.

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KEYWORD ANALYSIS

• CTR of keyword learn digital marketing and
  digital marketing course beginners is good as
  compared to others and their CPC is also less

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Device Report

• As seen in the above picture, we are taking about
  device targeting.
• The Devices on which there are more impressions,
  clicks, CTR is good , Cost is minimum, conversion
  rate is 0 that should be in improving and or
  should be removed from the campaign.

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THANK YOUANY QUESTIONS?