DSA - India's Best Digital Marketing Institute - PowerPoint PPT Presentation

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DSA - India's Best Digital Marketing Institute

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Get Enrolled in Digital Marketing Course that covers both Basic to Advanced principles of web marketing that any business or freelancers needs to have in their skill set in order to strive and survive in this ever-changing world of digital marketing. Digital marketing course will empower you to grow your marketing knowledge, advance yourself in your career or improve your knowledge on digital platforms. Apply Now – PowerPoint PPT presentation

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Title: DSA - India's Best Digital Marketing Institute


1
Welcome to DSADigital Sandip academy
2
Optimization Of Google Ads Campaigns
3
Team members-
Divya Sewani Kunal MeghaniHeman PatelKausha
Rana
4
PPC Ad Optimization
5
OVERALL OVERVIEW 1. Max CPC was Rs.30 but Avg.
CPC is Rs.27.862.CTR should be 7-8 but here it
is approx. 7.
6
ADGROUPS ANALYSIS 1. Ad group Digital Marketing
Training and google ads academy has good of CTR
as compared to DM course and DM class Ad
group.2. Conversion is 0 because conversion
tracking code had not been placed into website,
if it would have been placed than we could be
able to analyze how many conversions had been
done through each ad group.3. Avg. CPC is low in
DM training Ad group as compared to all other
adgroups which implies that DM training was
working best.
7
KEYWORDS AND QUALITY SCORE ANALYSIS 1. DM full
course- CTR (good), high CPC, Quality score
(assume) 7/10.2. DM training courses- CTR
(good), Low CPC, quality score (assume) 8/103.
DM classes- CTR (bad), high CPC, quality score
(assume) 4/104. DM training- CTR (bad), high
CPC, quality score (given) 5/10
8
ADS ANALYSIS AD1- Low CTR, High CPC, No
conversion(assume)AD2- High CTR, Low CPC, 2-3
conversion(assume)
9
THE BIGGEST MISTKAKE WE DID IN PPC AD(our
target location was Ahmedabad)-In advance
location setting we had selected presence or
interest which means people living in Ahmedabad
along with people showing interest will be able
to see ad. So we should select only presence.
10
LOCATION (PINCODE) ANALYSIS 1. We got clicks
from Telangana because of the mistake shown in
previous slide.2. While other pincodes, it will
easy for us to target particular area from where
we can get more leads.
11
DEMOGRAPHIC(age group) ANALYSIS -We can see
that age group 18-24 has highest number of
searches for this course and particularly for DM
course, institute, classes and training.
12
DEVICE ANALYSIS - Mobile phone has highest of
CTR as compared to computers and tablet. - Also
implies that website is mobile friendly.
13
  • Display Demo Keyword Responsive Ad
  • As shown in the above picture, this is a Display
    Campaign based on two display targeting methods
    Demographic and Keyword.
  • In the above picture the full overview of
    campaign is shown. It includes total clicks,
    total impressions, average CPC total cost.

14
Demographic Targeting
  • As seen in the above picture, we are taking about
    Demographic Targeting.
  • The age group where there are more impressions,
    clicks, CTR is good , Cost is minimum, conversion
    rate is good that should be kept and remaining
    irrelevant should be removed from the campaign.

15
Keyword Targeting
  • There are some keywords where the impressions are
    good but clicks are less due to which average CPC
    increases and CTR decreases. Conversion rate is
    also 0. So in such cases which need to recheck
    particular targeting, recheck our ads and work on
    it as a result impression increases, clicks
    increases and due to this average CPC decreases,
    CTR will increases. And because of this ad will
    be forming well which results in high conversion
    rate.
  • On the other hand there are some irrelevant
    keywords where there are Zero clicks
    impressions, 0 CTR, 0 conversions so such
    keywords should be removed from the campaign.

16
Location Ahmedabad Postal Code
  • As seen in the above picture we are taking about
    Location Targeting -Ahmedabad and this are
    different postal codes of Ahmedabad.
  • The Postal Code where there are more impressions,
    clicks, CTR is good , Cost is minimum, conversion
    rate is good that should be kept and remaining
    irrelevant should be removed from the campaign.

17
Device Report
  • As seen in the above picture, we are taking about
    device targeting.
  • The Devices on which there are more impressions,
    clicks, CTR is good , Cost is minimum, conversion
    rate is good that should be kept and remaining
    should be removed from the campaign.

18
Display Demo Placement Responsive Ad
  • As shown in the above picture, this is a Display
    Campaign based on two display targeting methods
    Demographic and Placement.
  • In the above picture the full overview of
    campaign is shown. It includes total clicks,
    total impressions, average CPC total cost.

19
Demographic Targeting
  • As seen in the above picture we are taking about
    Demographic Targeting.
  • The age group where there are more impressions,
    clicks, CTR is good , Cost is minimum, conversion
    rate is good that should be kept and remaining
    irrelevant should be removed from the campaign.

20
Placement Targeting
  • In placement there we have targeted websites,
    applications, Youtube channels.
  • There are some websites, applications and yt
    channel where the impressions are good but clicks
    are less due to which average CPC increases and
    CTR decreases. Conversion rate is also 0. So in
    such cases which need to recheck particular
    targeting, recheck our ads and work on it as a
    result impression increases, clicks increases and
    due to this average CPC decreases CTR will
    increases. And because of this ad will be forming
    well which results in high conversion rate.
  • On the other hand there are some irrelevant
    websites, yt channel and applications where there
    are Zero clicks impressions, 0 CTR, 0
    conversions so such targeting should be removed
    from the campaign.

21
Location Ahmedabad Postal Code
  • As seen in the above picture we are taking about
    Location Targeting -Ahmedabad and this are
    different postal codes of Ahmedabad.
  • The Postal Code where there are more impressions,
    clicks, CTR is good , Cost is minimum, conversion
    rate is good that should be kept and remaining
    irrelevant should be removed from the campaign.

22
Device Report
  • As seen in the above picture, we are taking about
    device targeting.
  • The Devices on which there are more impressions,
    clicks, CTR is good , Cost is minimum, conversion
    rate is good that should be kept and remaining
    should be removed from the campaign.

23
Display Demo Keyword Upload Ad
  • This is a Display Campaign based on two display
    targeting methods, demographic and keyword, as
    seen in the image above.
  • The above photo shows a detailed framework of the
    campaign. It includes the total number of
    impressions, total clicks, average CPC, and total
    cost.

24
Demographic Targeting
  • We're talking about Demographic Targeting, as
    seen in the image above. The age demographic with
    the highest number of impressions, views, and
    CTR, as well as the lowest cost and highest
    conversion rate, should be retained, Remaining
    irrelevant that are no longer applicable should
    be excluded from the campaign.

25
Keyword Targeting
  • There are several keywords with high impressions
    but low clicks, resulting in an increase in
    minimum CPC and a decrease in CTR. The conversion
    rate is also 0. So, in campaign where we need to
    recheck specific targeting, we recheck our ads
    and focus on it, and as a result, impressions
    increase, clicks increase, and as a result,
    average CPC decreases and CTR increases. As a
    result, the ad will shape well, resulting in a
    high conversion rate.
  • In the other hand, there are some irrelevant
    keywords with zero clicks and lower impressions,
    0 CTR, and 0 conversions that should be
    excluded from the campaign.

26
Location Ahmedabad Postal Code
  • As seen in the image above, we're talking about
    Location Targeting -Ahmedabad, and these are
    different postal codes in Ahmedabad.
  • The Postal Code with the highest number of views,
    clicks, and CTR, as well as the lowest cost and
    highest conversion rate, should be kept, while
    the others should be excluded from the campaign.

27
Device Report
  • We're talking about device targeting, as seen in
    the image above.
  • Devices with the most impressions, clicks, a good
    CTR, a low cost, and a high conversion rate
    should be kept, while the others should be
    excluded from the campaign.

28
Display Demo Placement Upload Ad
  • This is a Display Campaign focused on two display
    targeting approaches, Demographic and Placement,
    as seen in the image above.
  • The above image shows the overview of campaign.
    It includes total clicks, total impressions,
    average CPC and total cost.

29
Demographic Targeting
  • As seen in the above image, we are discussing
    Demographic Targeting. The age group with the
    highest number of impressions, clicks, and CTR,
    as well as the lowest cost and highest conversion
    rate, should be kept while the others should be
    excluded from the campaign.

30
Placement Targeting
  • We also targeted websites, apps, and YouTube
    channels for placement. There are some websites,
    apps, and YouTube channels where the impressions
    are positive However, since there are less
    clicks, the average CPC increases and the CTR
    decreases. The conversion rate is also 0. So, in
    cases where we need to recheck specific
    targeting, we recheck our ads and work on it, and
    as a result, impressions increase, clicks
    increase, and as a result, average CPC decreases
    and CTR increases. As a result, the ad would be
    well developed, resulting in a high conversion
    rate.
  • In the other hand, there are certain irrelevant
    websites, YouTube channels, and apps with zero
    clicks and impressions, 0 CTR, and
    0 conversions, and such targeting should be
    excluded from the campaign.

31
Location Ahmedabad Postal Code
  • As seen in the above picture, we are discussing
    Location Targeting -Ahmedabad, and these are
    different postal codes in Ahmedabad..
  • The Postal Code with more impressions, clicks,
    CTR, and conversion rate should be kept, while
    the remaining irrelevant should be excluded from
    the campaign.

32
Device Report
  • We're talking about device targeting, as seen in
    the image above.
  • The devices with more impressions, clicks, a good
    CTR, a low cost, and a high conversion rate
    should be kept, while the others should be
    excluded from the campaign..

33
VIDEO CAMPAIGNS OPTIMIZATION
  • Impressions is 594 And Total Views is 50 .
  • Max CPV is 5 but Avg . CPV is approx. 2 View
    rate is good 9.


34
VIDEO CAMPAIGN ADGROUPS ANALYSIS
  • This is Ads Of video Campaign based on two videos
    methods, Skippable ads and Non Skippable Ads (OR
    Bumper ads) as seen in the image above.
  • The above photo shows a detailed framework of the
    campaign. It includes the total number of
    impressions, total clicks, average CPV, and
    total cost.

35
YouTube instream ad (Skipable)
  • The above photo shows a detailed framework of the
    campaign. It includes the total number of
    impressions, Views , cost average CPV, and total
    cost, conversion(assume

36
Device Report
  • We're talking about Gmail device targeting in
    above image.
  • Devices with the most impressions, clicks, a good
    CTR, a low cost, and a high conversion rate
    should be improving while the others should be
    excluded from the campaign.

37
GMAIL CAMPAIGN OPTIMIZATION
  • As shown in the above picture, this is a Gmail
    Campaign based targeting methods. In the above
    picture the full overview of campaign is shown.
    It includes total clicks, total impressions,
    average CPC total cost.

38
KEYWORD ANALYSIS
  • CTR of keyword learn digital marketing and
    digital marketing course beginners is good as
    compared to others and their CPC is also less

39
Device Report
  • As seen in the above picture, we are taking about
    device targeting.
  • The Devices on which there are more impressions,
    clicks, CTR is good , Cost is minimum, conversion
    rate is 0 that should be in improving and or
    should be removed from the campaign.

40
THANK YOUANY QUESTIONS?
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