Push Notifications for the Gaming Industry

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Push Notifications for the Gaming Industry
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What is Push Notification?

• Push notifications are instant messages that pop
  up at the top or bottom corner of a screen, they
  may appear differently depending on the users
  browser or mobile device. The interesting thing
  with this communication channel - it is hard to
  ignore them! Users receive push notifications
  even when they are not active on the app/website.

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What are the types of push notifications?

• There are mainly two types of push notifications,
  
• Web push notifications
• Web push notifications are messages that are sent
  to a users desktop through web or mobile web,
  these messages appear as an alert from the top or
  bottom side of the desktop screen as depending on
  the design of the device. One of the key
  advantages of push notifications is that it
  always appears on the display screen, even when
  the user is inactive thus enabling one to
  capture the attention of their customers when a
  message is pushed.
• App push notifications
• Mobile app push notifications are triggered by
  applications that are present in a mobile device.
  A unique identifier (usually called a Push Token)
  is registered for both the app and the device
  when the user opens the application. These IDs
  are used for sending out push notifications to
  engage the customers. Basically, it is the same
  idea your player gets a highly personalized and
  cost-effective message, sent via a mobile app.

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Role of Push Notifications in Customer retention.

• Marketing automation platform automatically
  checks for users who are not active for a whole
  week.
• It sends out push notifications promoting
  exciting games for the weekend with a special
  offer for those players who have remained
  inactive.
• The platform updates the status of the user and
  his/her activity which may include- logging in,
  placing a bet, even deposition of cash.
• If the user status shows active, the flow is then
  complete.
• If the user continues to remain inactive, another
  push notification is sent with a good deposit
  offer.
• Thus a player can be reactivated and retained
  with the help of Push notifications!

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Push notifications for the Online Gaming Industry

• The Online Gaming industry is one of the
  fastest-growing industries, especially in the
  time of COVID-19. With the advent of the digital
  era, online casinos and real money gaming
  platforms have increased their footprint all
  across the globe. The year 2020 saw a tremendous
  change in the overall lifestyle of every human
  being owing to the pandemic, the need for better
  entertainment within the comfort of ones couch
  has shot up like never before.
• Likewise, the competition also has been built up
  like never before, for a gaming operator to stay
  on the top, they have got to take advantage of
  every latest online gaming marketing strategy
  which proves to drive the traffic towards their
  direction. Push notifications is one such asset
  that is ever-present with the owner of a site/
  app that can be used for engaging their
  customer-base efficiently.

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What is the best push notification platform for
Gaming operators?

• To be able to exploit the power of push
  notifications, a gaming platform should first of
  all segment their players according to their
  behaviors and shoot messages as and when needed.
  This would require a huge amount of resources and
  time round the clock, if done manually. Following
  is the best way to handle push notifications in
  your favor.
• OptiKPI is a customer data and marketing
  analytics automation platform that provides
  real-time insights and tools to grow your
  business through better data. Our solution is
  built from years of experience in the gaming
  industry, offers real-time insights, is flexible
  and easy to integrate. Make smarter decisions,
  drive growth, strengthen your user-relationships,
  increase player profitability streamline your
  campaign gaming operations with OptiKPI!