Comprehensive Guide to Marketo Integrations

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Comprehensive Guide to Marketo Integrations
www.growthnatives.com
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OVERVIEW
Marketing automation is being used by more than
55 of B2B companies, out of which 42,857
companies use Marketo. Marketo Engage, commonly
known as Marketo, is a comprehensive marketing
automation tool that aids marketers in engaging
prospects and customers with its amazing
capabilities such as lead generation, management
and nurturing email marketing A/B testing and
web activity tracking.
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WHY INTEGRATE?
Marketo, when integrated with a third-party app
of your choosing, helps you get the most out of
your Marketo investment by displaying data in an
actionable form. Be it a basic lead
synchronization or a complex data integration
project. Connecting your Marketo and integrating
accounts helps you quickly capitalize on prospect
and customer data to drive demand generation
program performance.
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The most common Marketo Integrations are
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Best Marketo Integrations for Improved Operations
GOOGLE SHEETS
SLACK
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Best Marketo Integrations for Improved Operations
ZAPIER
OPTIMIZELY
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Best Marketo Integrations for Improved Operations
SALESFORCE
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MARKETO INTEGRATIONS BEST
PRACTICES
Batching When executing inserts or updates,
records should be aggregated into as few
transactions as possible to provide the greatest
speed for your integrations. When extracting
records from a data store for submission, rather
than making a request for each modification, the
records should always be aggregated before
submission.
Acceptable Latency Many, if not all, of the
decisions you make when developing your Marketo
integration, will be influenced by your latency
tolerances, or the maximum amount of time that
can pass before submitting an API call. Marketo
offers a variety of methods and configuration
options that are appropriate for various use
cases and latency classes.
Daily Limits When executing inserts or updates,
records should be aggregated into as few
transactions as possible to provide the greatest
speed for your integrations. When extracting
records from a data store for submission, rather
than making a request for each modification, the
records should always be aggregated before
submission.
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CONCLUSION

• Marketo is a wonderful tool, especially when
  combined with the correct Martech stack. The
  right Marketo connections can help you improve
  lead velocity and lead attack time by making your
  digital interactions smoother, bringing sales
  and marketing closer together and more
  coordinated.

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QUESTIONS? CLARIFICATIONS?
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