NoviSign developed an innovative Shelf Display solution

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NoviSign developed an innovative Shelf Display
solution
(1888 PressRelease) NoviSign and Luxx Light
Technology embarked on a joint project in the
Edeka chain intending to promote them towards
being the supermarket of the future. NoviSign,
a market leader in the fields of Digital Signage
Solutions, developed a smart solution for
pricing, information and marketing on the
shelves. This solution brings the next generation
of shelf displays and is a glimpse into how
stores will look like in the future. No more
wasting time and resources, no more inaccuracies
in prices nor promotions and no more
environmental damage created as a result of using
paper stickers. From now on, thanks to NoviSign's
technology, the supermarkets will become
accurate, flexible and environmentally
friendly. The new technology is designed to
manage price changes in automatically way
synchronized with POS systems through NoviSign
special cloud platform in real-time. In addition,
the platform creates a direct engagement with the
shoppers at the point of sale, through campaigns,
coupons and more, that are presented on the shelf
screens and on the kiosk stand that accompanies
them. Recently, NoviSign Shelf Displays
Technology was installed in a branch of the Edeka
chain in Germany. They replaced the 300 existing
labels in the wine section in favor of 40 High
Definition and very narrow shelf screens by Luxx
Light Technology, that communicate remotely with
the NoviSign software and display multimedia
content. The solution includes an Android
application player that is installed over the
shelf screens and a player that synchronizes with
NoviSigns CMS (content management system) for
downloading content (The NoviSign CMS allows the
customers to create media-rich digital signage
content in a very simple and friendly way, which
allows them to present a dynamic design that
reflects the shopping experience in the store).
The NoviSign Player pulls the labels data from a
pricing server and the matching is done by
assigning a unique ID from the system to the
shelf display. Then labels are assigned to the
shelf display by associating the barcode of the
product to the on-screen label using the NoviSign
Studio or Mobile App. The Edeka chain reports
that due to the change, employees work has become
significantly more efficient and the shopper's
experience has evidently improved, as sales have
increased. https//www.novisign.com