What is Digital Marketing

1
What is Digital Marketing?

• Digital marketing is the component of marketing
  that utilizes internet and online based digital
  technologies such as desktop computers, mobile
  phones and other digital media and platforms to
  promote products and services.

2
Benefits of Digital Marketing.

• Low cost Marketing and advertising cost is one
  of the biggest financial burdens that businesses
  have to bear. ...
• Huge return on investment ...
• Easy to measure ...
• Easy to adjust ...
• Brand development ...
• Easy to share ...
• Precise targeting ...
• Global
• Engagments

3
Importance of digital marketing

• Digital marketing is a valuable asset to your
  businesss growth and helps you establish an
  authoritative online presence. In fact, 89
  percent of marketers say methods, like search
  engine optimization (SEO), are successful.
  Additionally, methods like pay-per-click (PPC)
  advertising increase brand awareness by as much
  as 80 percent.
• So, why is digital marketing important? By
  investing in digital, you will help your business
  grow.
• In this post, well cover six reasons digital
  marketing is important to your business. Keep
  reading to learn more about why its time for
  your business to adopt an online marketing
  strategy!
• 1. You reach people where they spend their time

4
Introduction to career in digital marketing

• Before we dissect the pros and cons of going into
  a career in digital marketing, we should take a
  brief look into the evolution of marketing. If
  you are someone from the 90s or early 2000s, you
  probably remember those wonderful TV
  advertisements. A few of them were really
  inspiring, while many of them were a bit
  cringe-inducing.
• However, most of them had an objective they
  were designed to make you aware of a product and
  try to influence you to buy it. Companies spend
  huge chunks of money for advertising and
  marketing their product its their way to
  attract new customers and enlarge the customer
  pool. You might have already guessed that
  marketing is highly dependent on consumer trends.
  So, now, where does digital marketing come in
  here.

5
Why we choose Digital Marketing.

• Digital marketing can help brands improve their
  customer relationships. ... Digital marketing
  tactics like social media are not only great for
  improving customer service, but they can also
  help improve customer relationships by allowing
  brands to better get to know their customers'
  needs and wants

6
What is SEO / Search Engine Optimization.?

• SEO stands for search engine optimization. In
  simple terms, it means the process of improving
  your site to increase its visibility when people
  search for products or services related to your
  business in Google, Bing, and other search
  engines. The better visibility your pages have in
  search results, the more likely you are to garner
  attention and attract prospective and existing
  customers to your business.