cetrixsa

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Process Automation for Business Resilency in
Saudi Vision 2030 Data emerging from the last two
years suggests that business process automation
is defining the current wave of digital
transformation that began in the late 2010s and
is set to peak over the next several years.
These technologies are key to a transition from
the human-driven business processes that can
dampen progress and constrain your workforce
towards more automated workflows. Those that
succeed in the coming trend of intensifying
competition and technological change set off by
automation will play a key role in realizing
Saudi Vision 2030. A key factor in winning this
competition will be adopting the initiatives
outlined by Saudi Vision 2030 to develop a
strategy that not only deploys automation
technologies but aligns them with optimized
business processes. To accomplish this, managers
are having to take a fresh look at operations
new and old, in addition to the human elements
and emotions that drive them.
The commonly deployed automation technologies
include robotic process automation and
business-process platforms. While these have been
around for some time, the gains made in
Artificial Intelligence, Machine Learning and
Image Recognition are driving their success and
adoption. Currently, these are most commonly
deployed in marketing and customer-service
related tasks with software designed to improve
sales conversion rates and engage customers with
minimal human intervention.
According to the same study, 57 of businesses
globally are using some form of business
management platforms to guide policy
implementation and automate business decisions
such as targeting a customer segment with a
specific marketing message, a functionality
optimized in the Salesforce CRM Platform
recommended by Cetrix. Robotic process
automation, or bots, as they are commonly
referred to, are in use at a rate of 44 and are
at the heart of what Gartner called (paywall),
Hyperautomation. A term that describes business
processes that are fully end- to-end and are not
simply a series of siloed automated tasks.
Not every business has experienced the full
benefits of automation or is prepared for the
coming Hyperautomation trend. Companies that
reported success in their automation efforts did
three (3) key things - (1) they prioritized
automation, (2) they aligned automation with
overall business strategy, and perhaps most
importantly, (3) the previous two initiatives
were undertaken directly by C-Suite executives.
Saudi businesses who look at automation simply as
a cost-savings initiative will fail to
realize its full benefits choosing to automate
processes simply because they are repetitive,
mundane or
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high-cost. The experts at Cetrix will avoid this
common trap by pairing their deep technological
skill with experienced insight into process
mining, data analytics, and process
standardization. This type of holistic
automation ensures your business is more
resilient to systemic shocks such as the
COVID-19 pandemic that hurt workforce
participation throughout KSA while thinning
profit margins.
Cetrix has the record of success necessary to
bring about the lasting benefits promised by
Saudi Vision 2030. We do this by specializing in
the gold standard of marketing and customer
service automation software, Salesforce. We are
the 1 Salesforce Silver Partner in all of KSA
and have the deep skills to deploy, customize
and scale the latest automated Salesforce
solutions. Start today to begin transforming
your organization with Salesforce automation and
business process optimization to be more
proactive and future-proofed.