10 powerful tips to know before starting a YouTube channel presentation

About This Presentation

Transcript and Presenter's Notes

Title: 10 powerful tips to know before starting a YouTube channel

1
10 POWERFUL TIPS TO KNOW BEFORE STARTING A
YOUTUBE CHANNEL

2
YouTube

YouTube is the most popular video-sharing
platform and has more than 31 million channels.
The sheer number of channels illustrates the
intense competition in this field.
Today, content creators constantly look for the
best YouTube equipment, shooting location, and
editing tools.

If you do not want to have your videos lost in a
sea of content, you need to take proactive
measures about creating a powerful YouTube
channel.
Here are ten tips that you must consider before
you create your YouTube channel.

3
Consistent Posting

A look at some of the most popular YouTube
channels will reveal that all of them are
consistent with their posts.
When you launch a channel, you cannot afford to
wait for perfection in every single video.
Ideally, you should identify your resource
availability and come up with a posting schedule
that is convenient for you.
Ensure that you stick to the schedule and deliver
consistent content.
When you force yourself to be productive for the
first few days of your YouTube journey, and over
time, it translates into a habit.

4
Doing the Homework

These days, you do not need a degree in
filmmaking to create professional-quality videos.
Do your homework and study content from
television and OTT platforms like Netflix or
Prime.
Watching quality content will give you lessons in
lighting, production quality, camera angles, etc.
You can then incorporate these in your YouTube
videos and give a boost to your video quality..

5
Gearing Up

Get yourself a camcorder that has in-built
stabilization, a 50 X optical zoom range, and a
minimum of 1080p video resolution. Choose an APS
C sensor with a maximum 1.6 crop factor.
If you want to skip the camcorder and use your
smartphone, make sure that your phone is equipped
with in-built stabilization, has low-light
compatibility, and a minimum resolution of 13MB.
We recommend that you use a device with storage
of at least 128 GB.
For those who intend to use a digital camera,
choose a device with a minimum resolution of 1080
p. Fixed lens with optical zoom work well, and
you must focus on a device with mic input. That
way, you can connect an external mic to the
camera for your recording purposes.
If budget is not a constraint and you want to
settle for the best, choose a user-friendly DSLR
camera. We recommend sensors in the ISO range of
25,600. Pick a DSLR that can shoot at 24 to 60
fps and has the provision of autofocus in video.

6
Setting the Right Benchmark

While consistency is an important aspect of your
YouTube channel, you need to pay due attention to
the video quality as well. To set
the correct quality benchmark, you need to be
ready to chop off the parts that compromise the
quality of the video.
Ensure that your video clip goes through multiple
layers of editing so that only the best quality
content reaches your viewers eyes.

7
Avoiding Overdoing It

When you set out to create your YouTube channel,
you should pay special attention to the fact that
there should not be any over-editing.
While 3D effects and contrast graphics help you
illustrate a point, they may not be necessary for
every video that you create.
For the best results, go for a simple setup and
process. That way, the viewer will get the
videos raw feel, which will cause them to relate
better to the content.

8
Establishing a Pattern

A YouTube channel will have multiple videos, and
you must have some uniformity among your videos.
The use of brand colors, logos, taglines, or a
particular type of music will help establish a
brand image.
That way, when a viewer stumbles across one of
your videos, they will relate it to the channel.
It will boost your brand visibility and make your
channel popular.

9
Transcribing Your Video

You must transcribe all the video content that
you post on YouTube.
Search engines do not index captions, and that is
why the transcription boosts your online
visibility.
From the viewer's perspective, the transcriptions
enable your video to reach users who have their
devices on mute, are hearing impaired, or do not
speak the language of the video.
Studies establish that the addition of captions
results in a 7.32 increase in the views of
YouTube videos.

10
SEO Optimization of Video

The addition of primary keywords to the video
title and secondary keywords in the description
gives a major boost to the online visibility of
your video.
Pay special attention to the description section,
as this will help a potential viewer get a
perspective about your video.
You can further optimize your video by adding
tags that categorize the videos and help in
ensuring that it reaches the target audience.

11
Adding Call-to-Actions (CTAs) YouTube Cards

CTAs and YouTube cards are powerful tools to
direct your viewers into watching other relevant
content.
If your YouTube channel has videos that are
related to each other, you can leverage CTAs at
the end of the video to guide the user.
With YouTube Analytics, you can identify points
in your video where the viewers are the most
likely to drop off.
You can add YouTube cards at such points to
direct the user into watching some other video
from your channel.

12
Developing A Thick Skin

You should be able to tell apart constructive
criticism and pure trolling. You must develop a
thick skin that will allow you to ignore the
trolls.
Every YouTube journey is unique, and you cannot
expect to please every viewer all the time.
The tips discussed in this article will help set
out on your YouTube channel and attract viewers.
As you create more videos, you will figure out
the tactics that work for you and the ones that
do not.
Heres wishing you the very best for your YouTube
adventures ahead.

10 powerful tips to know before starting a YouTube channel PowerPoint PPT Presentation