BENEFITS OF VIDEO PRESS RELEASE - PowerPoint PPT Presentation

About This Presentation
Title:

BENEFITS OF VIDEO PRESS RELEASE

Description:

If you want your Press Release to stand out, present it as audio-video. Not only will it appeal to the receiver, but it will also be more fluid. More people will be able to share it, talk about it and take interest in it than they would a text press with bulky paragraphs. – PowerPoint PPT presentation

Number of Views:22

less

Transcript and Presenter's Notes

Title: BENEFITS OF VIDEO PRESS RELEASE


1
BENEFITS OF VIDEO PRESS RELEASE
2
What Is A Video Press Release?
  • Its a recorded video version of the same
    information but with sound and imagery bringing
    it to life. Media Distribution Companies have
    found that over half of viewers take further
    action after exposure to an online news video.
    Thats quite an impact, and its one that many
    types of businesses increasingly are taking
    advantage of.

3
Why You Should Create A Video Press Release?
  • Video is the best form of the digital medium.
    Because they are the medium for infotainment,
    people can get informed about your press and also
    get entertained and hence glued to your content.
    But yes, the video should not be something
    absolutely abstract but should have similarities
    to the topics of concern. 
  • While video press releases are indeed
    incomparable, producing one is also easier than
    thought. To create a professional video, all you
    want are skilled freelancers to take care of
    video filming and video editing.

4
How To Make A Video Press Release?Step 1-
formulating the idea
  • To create your own video for press release you
    should focus on what is your message ? And how do
    you want to convey it ?
  • While reading a book, people prefer books with
    diagrammatic explanations because pictures can
    convey messages better than words, so moving
    pictures. Yes, its definitely going to wash the
    generic or monotone of the Top Press Release
    Distribution. It enables your information to be
    more prominent and hence guaranteeing you a
    higher level of success. And unlike texts, you
    can choose different filters, visuals, background
    scores, themes, message, colors and you can even
    add different brandings in it.

5
How To Plan A Video Press Release?
  • 1. Formulate a catchy title..
  • 2. Write a spellbinding script.
  • 3. Cover all the questions -who, what, where,
    when, why, and how. 
  • 4. Include a call-to-action (cta).
  • 5. Create a storyboard

6
Step 2- producing the video
  • High-quality video is a standard at the present
    time. It is easily accomplishable through hiring
    professional videographers with the precise
    equipment, or you can even rent out the equipment
    for yourself.
  • Professional video production is within your
    reach, no matter what the budget is. Simply amass
    props, visit your locations, set up perfect
    lighting, build the scene, then film a few of
    takes for each of the scenes in your storyboard.

7
STEP 3- SECURING THE VISION
  • Your visualization is secured when you take
    advantage of video editing.
  • Again, you can hire the professional video
    editing team to finish your videos.
  • Or, you can polish up on your own DIY (do it
    yourself) video editing skills.
  • Editing a video press release should include the
    following
  • Compiling scenes.
  • 2. Add music..
  • 3. Add transitions..
  • 4. Refine shots..

8
How long should my video be? 
  • No longer than four-five minutes is a good rule
    of thumb. The longer the video, the fewer people
    will be interested in it. However, too short of a
    video may not comprehend enough information about
    your Online Content Distribution to be valuable.
    So mention all necessary information first then
    you can add the messages which hold lesser value.

9
Where should I upload my video?
  •  Self-hosting your videos can be a bad option for
    several reasons. Instead, upload your press
    release video to the common video platform
    YouTube. Your Video Press Release on YouTube is
    likely to get the most views and exchanges. If
    you are looking for more of a niche atmosphere,
    Media Distribution Companies like Facebook,
    Twitter also acts as good handles.

10
Pitching To Correspondents
  • Sending or sharing your video to Best Free Press
    Release Site to potential investors, reporters,
    or marketers will skyrocket your positive upgrade
    results. When pitching, keep the text short
    (maybe just one line or two line summary) and the
    video interesting. Confirm the basic, key points
    from your video and ask the correspondents for
    the response on what they watched.
  • Ask them for help that if they are interested in
    your company, or at least in promoting your brand
    on social media, instead of expecting them to be.
    Beware before you chose the suitable mail
    subjects as correspondents wont take a second
    look at emails with unpromising subjects or
    self-aggrandizing content.

11
Promoting To Viewers
  • In the present time, Content Distribution
    Channels are the best route to share your video
    on. Ask viewers to watch, share, and give a
    reaction to what they saw. Read viewer feedback
    in the comment section to get a conclusion about
    how your target audience feels regarding your new
    launch or release. A video explainer video will
    aid you better gauge your audience, their
    interests, and the market.

12
CONTACT US
  • Website - https//www.pressreleasepower.com
  • Skype - shalabh.mishra
  • Telegram - shalabhmishra
  • Whatsapp - 919212306116
  • Email - contact_at_pressreleasepower.com
Write a Comment
User Comments (0)
About PowerShow.com