Create Exceptional Content With These SaaS Content Writing Ideas

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Create Exceptional Content With These SaaS
Content Writing Ideas

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Content marketing has become an increasingly
important part of SaaS marketing strategies. Not
only does it assist in meeting business goals and
objectives, but it remains a relatively
pocket-friendly and easy approach to take.  SaaS
content writing can be outsourced to an agency,
or you could do it in-house. Either way, the
stats show that its not something you should
sleep on. In fact, according to Medium, SaaS
companies using content marketing see 30 higher
growth rates. The same report also shows that
companies enjoy a 647 return on investment when
doing content marketing.  Now that you know the
stats and are interested in content marketing,
its time to come up with content ideas. Here are
eight places to start when figuring out how to
create exceptional pieces for your SaaS brand.
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Use the Data and Insights You Have at Your
Disposal for SAAS Content Writing

• By this, we dont mean private customer data.
  This means the insights and data you have as a
  result of your business. Being a SaaS business,
  your audience probably enjoys data-driven
  content. It could be data that shows how your
  business has helped your existing customer base,
  or it could be industry-related data. 
• For example, if you are in the business of
  creating templates and distribution tools for
  newsletters, you could highlight how your company
  assisted existing customers. Alternatively, you
  could look at industry data and insights. A story
  idea could be insights that prove newsletters are
  here to stay. Data always provides a great base
  for story ideas. 

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Create Research Papers and Reports

• These naturally take a little longer than
  articles or blog posts. Research papers and
  reports take a deep dive into particular topics.
  These pieces are lengthy and can live online as a
  resource for anyone to use. It serves the purpose
  of being keyword-heavy for SEO and gives the
  impression of topic knowledge and authority. 
• If theres something that you and your company
  are very clued up on, you could do an in-depth
  report on this and post it online. This report
  then has the potential to become a trusted
  resource for others in your industry. They take a
  lot of time to create, though. Consider asking
  for help from an agency that specialises in
  content writing for SaaS. 

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Create Lists in Your SAAS Content Writing

• Everyone appreciates a good list if its valuable
  to them. Create copy in a list format and include
  your business in these. It could be a list of
  apps that every teacher needs on their phone or a
  list of email marketing tools every marketer
  should be using . 

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In these lists, be sure to add your business and
how it benefits the end user. Add links to your
services page for those who want to know more.
While these lists might feature competitors, it
also gives you the space to list what they dont
offer. You can use this as an opportunity to
explain how your app or system is better than the
rest.
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Use the News Agenda

• This one requires a quicker turnaround than most.
  Have a look at the day or weeks biggest news
  stories and come up with SaaS content writing
  ideas around those. When done right, it can prove
  to be highly effective as its usually topical. 
• For example, if theres a data breach making
  headlines in the news, use this opportunity to
  subtly talk about your network security company.
  You could do a piece on how to protect your
  customer data or top security apps to use to
  ensure you dont get hacked due to security
  breaches. 

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Conduct Interviews as Part of Your B2B SAAS
Content Marketing Strategy

• The SaaS space is filled with many high-profile
  people who are willing to share their knowledge.
  All you have to do is ask. Have a sit-down or
  telephonic conversation with an industry leader
  or pioneer and turn this into content. 
• These pieces should prove handy to your business
  and your customers. You get to pick the brain of
  an industry professional, all in the name of
  research. By having interviews with high-profile
  guests or industry leaders, you are also setting
  yourself up for good search engine optimisation.
  Your piece will likely come up when someone looks
  up the name of your interviewee online. 

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Be a Resource Pool

• Use your content to provide resources to your
  clients and customers. Be a company that people
  can turn to for templates and other resources to
  help them with their business. These types of
  posts provide added value to your audience and
  potential customers. 
• For example, if you are a podcast streaming
  service, you could create various resources that
  help podcast hosts and producers. It could be
  script templates, outlines for show notes and
  even a list of hardware that all podcasters need.
  These resources prove invaluable in the long run. 

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Tell Your Customer Stories in SaaA Content

• If you are a strong SaaS business, you will have
  customers who have good stories to tell. Tap into
  your customer testimonials and use these for
  stories or SaaS content writing pieces. Create
  case studies out of specific projects and
  achievements. Add these to your website for
  others to see and access. 

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Positive client stories often generate more leads
and customers. Be sure to highlight your biggest
achievements in blog posts on your website. This
also creates a bank of content for future clients
who want to learn about any previous work and
projects.  SaaS content writing and content
marketing have many benefits. But the most
important one is lead generation. Try some of the
ideas listed here to reap the rewards of content
marketing for your business. 
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