How to Generate Leads and New Business From Multiple Travel Distribution Channels

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How To Generate Leads and New Business From
Multiple Travel Distribution Channels
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INTRODUCTION

• This article is ideal for tour operators who are
  looking for additional channels outside of
  search, search and residual traffic to generate
  free travel leads. We cover topics such as online
  travel marketplaces and reducing your presence on
  social media, and strategic partnerships with
  travel agencies, regular tour operators and
  travel bloggers, as well as offline channels.

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Travel Marketplaces

• Travel Market is a platform that connects
  industry providers and consumers. Travel leads
  providers sign up to showcase their products and
  services (tourist tours, vacation packages, hotel
  and flight bookings, etc.). A travel marketplace
  is beneficial to both buyers and sellers.

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Travel Agencies and In-bound Tour Operators

• For example, a group of American tourists is
  coming to India through TCI Limited and the
  company arranges and handles this group in India,
  then TCI is called an inbound tour operator.
  Coincidentally, traffic in the country has been
  declining for the past two decades.

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Travel Bloggers and Affiliates

• When someone is planning a trip, they usually
  check Trap Advisor for reviews, recommendations
  and bookings. It will be valuable to have an
  affiliate program because you can create content
  for free travel leads from their website and link
  your readers back to the original content through
  your tracking link.

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Associations and Trade Bodies

• An example of a trade association is a grouping
  or association of all dairy farmers in a
  particular state who come together to lobby the
  legislature for favorable legislation.
  Association of merchants or businesses for the
  common promotion of their common interests.

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3. OFFLINE CHANNELS

• Offline marketing refers to any advertisement
  that uses traditional offline media, such as
  television, billboard advertising, and radio.
  While many advertisers are focusing on digital
  marketing and advertising, traditional offline
  media channels are still important.