Tips on How AI Can Empower Your SEO

1
Tips on How AI Can Empower Your SEO
2
(No Transcript)
3

• Humans arent mind readers, yet 76 of customers
  expect businesses to anticipate their needs and
  expectations. Fortunately, advanced technologies
  like artificial intelligence and machine learning
  are helping SEO specialists manage and unify
  data, understand user behavior, predict user
  needs, and deliver personalized experiences.
  These disruptive technologies are enabling SEO
  experts to improve the effectiveness of their
  campaigns.

4

• Search engine optimizers will be the first to say
  there is no one-size-fits-all SEO solution for
  businesses. SEO experts hustle to keep up with
  algorithm changes and search results impacts.
• Of course, there are traditional SEO strategies
  that stand the test of time keywords, image
  optimization and high-quality content continue to
  be cornerstones of effective SEO. That said,
  artificial intelligence threatens to change the
  way businesses operate online. Are you ready for
  the future of search engine optimization?

5

• As of 2020, 37 of organizations have used AI in
  some form to optimize business operations. AI
  technologies that are making waves in marketing
  and advertising today include
• Machine learning
• Natural language processing
• Computer vision
• Deep learning
• And more

6

• The general goal of these technologies is to
  automate labor-intensive or mundane tasks to free
  up workers for more important tasks. In short, AI
  makes life easier.
• AI, as it pertains to search engine optimization,
  does the same thing. AI-motivated tactics and
  strategies are ideal for increasing SEO
  efficiency and effectiveness, and smart business
  leaders are taking notice.
• If you want your business to succeed, AI-powered
  SEO is a worthwhile investment. Read on to learn
  how AI can Empower your SEO.

7
AI For Serps

• Search engine algorithms are smarter than ever
  thanks to artificial intelligence. As a result,
  search engine results pages are ranked more by
  concept and context than anything else these
  days.
• Search engine algorithms use AI to understand the
  why behind the content. These algorithms are
  smart enough to know when businesses try to cheat
  by stuffing irrelevant keywords, making it in
  your best interest to create quality content
  instead.

8

• What does quality content mean? The basic
  recipe to follow for SEO empowered content is
  The 3 Cs
• Conceptual content tries to answer the idea
  behind a search query. What is the searcher
  searching for specifically?
• Contextual content tries to answer the reason for
  the search. Why are searchers searching for X, Y,
  or Z when they fire up a search engine?
• Correct content provides relevant, accurate
  information. The more relevant your content is to
  a users search, the higher youll rank on in
  SERPs.

9
5 Ways to Improve SEO with Your AI

• 1. Create Fantastic SEO Enriched Content
• Google is well known for tweaking its search
  algorithm to offer high-quality and relevant
  content to its users. Last year, several websites
  were struggling to come to terms with the huge
  loss in traffic (read revenue) after Google
  rolled out the E-A-T (Expertise, Authority, and
  Trustworthiness) algorithm, because they had
  relied on content that wasnt optimized to pivot
  with the change.

10

• Its no wonder that offering great content with
  high E-A-T ratings is core to business success.
• AI and machine learning can help search marketers
  identify consumer search trends, automate keyword
  research, and develop content that ranks high in
  the SERP. AI-driven platforms can guide the
  writing process by giving you the top keywords to
  use for a given topic, thereby offering real-time
  recommendations for optimizing the content.

11

• 2. Optimize Your Content For Voice Search
• Voice search is increasingly popular because
  virtual assistants, such as Siri and Alexa, can
  respond to queries within seconds. In fact,
  McKinsey Research predicts that by 2022, 60 of
  all online searches will be voice-based.
• Like RankBrain, Googles algorithm that uses
  machine learning and AI, these digital assistants
  are getting smarter each day. In other words,
  they are constantly listening and learning.
  Hence, it is becoming critical for businesses to
  ramp up their SEO game around voice search.
  Businesses need to understand the conversational
  journey and predict the follow-up questions users
  may ask.

12

• AI-powered SEO helps experts identify question
  keywords with search volume, understand the
  conversational journey and deliver a real-time
  voice strategy all of which are essential for
  great SEO and consumer experiences. These tools
  allow marketers to scale research across various
  locations and languages, all on one platform.
  Thus, you can make smart and gainful decisions
  quickly and seamlessly.
• Know more about how ai can improve your SEO,
  please visit here
• https//www.groupfio.com/tips-on-how-ai-can-empowe
  r-your-seo/