MOTIVATIONAL QUOTES IICE EDUCATION

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DIGITAL MARKETING
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KEYPOINTS

• What is digital marketing
• Benefits of digital marketing
• What does digital marketing consist of
• SEO
• PPC
• SMM
• Content writing
• Digital marketing measurement

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DEFINITION

• Digital marketing is an all-encompassing term
  that consists of digital channels, such as
  content marketing, SEO, email marketing, social
  media marketing, mobile marketing and so on, to
  create elaborate strategies to reach and connect
  with prospects and customers.

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WHAT IS SEO

• SEO stands for Search Engine Optimization, which
  is the practice of increasing the quantity and
  quality of traffic to your website through
  organic search engine results.

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PPC(PAY PER CLICK)

• PPC, which stands for pay-per-click, is an online
  advertising model where advertisers run ads on a
  platform such as Google Ads and pay a fee every
  time someone clicks on it.
• Run almost any search on Google (or Bing), and
  you will see ads displayed at the top of the
  results page.

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WHAT IS SMM

• The term social media marketing (SMM) refers to
  the use of social media and social networks to
  market a companys products and services. Social
  media marketing provides companies with a way to
  engage with existing customers and reach new ones
  while allowing them to promote their desired
  culture, mission, or tone. Social media marketing
  has purpose-built data analytics tools that allow
  marketers to track the success of their efforts.

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CONTENT WRITING

• Content writing is the process of planning,
  writing and editing web content, typically for
  digital marketing purposes. It can include
  writing blog posts and articles, scripts for
  videos and podcasts, as well as content for
  specific platforms, such as tweetstorms on
  Twitter or text posts on Reddit.

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For More Information

• https//www.iiceducation.in/

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