Travel Leads_ a Complete Guide

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Travel Leads A Complete Guide
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INTRODUCTION

• Lead generation is an important step in the
  marketing process, but more importantly, it is
  fundamental to growing a business. In fact, a
  study by Marketo found that companies using
  standard lead generation methods earned at least
  133 more revenue than less enterprises that did
  not have good technology.

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What do I mean when I say travel leads to agents?

• Lead generation, the marketing process of
  generating interest and capturing a product or
  service for the purpose of building a sales
  pipeline, allows companies to care about targets
  until they are ready to buy. By "arbitration"
  lead generation program, I mean the host agency,
  franchise or consortium enables travel leads and
  nominates which agent they will be assigned to.

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2. Unexpected Travel Lead Generation Program

• This is a more common form of lead generation
  program. This method is far from the host agency,
  consortium or franchise. It usually works like a
  travel agent directory, providing a platform for
  travel agents to list their skills, niche,
  experience, geo, etc.

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Travel Lead Programs Comparison Charts

• Included in our list is a list of travel
  companies that have a lead in their program.
  Click on their card to see complete information
  on their program.

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Alternative Travel Agent Lead Generation
Opportunities

• Beyond hosts, franchisees, and consortia, some
  other organizations may also offer agent
  directories that serve customers. ASTA and ASBN
  Travel Sense provides a directory of member
  agents on travelsense.rg. You must be an ASTA
  member to be registered.