How to market an eBook - PowerPoint PPT Presentation

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How to market an eBook

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Authors usually spend considerable time researching, writing, editing, designing, and then finally publishing their eBooks. And therein lies the catch; producing a good eBook is not enough to generate the required audience and expected sales. – PowerPoint PPT presentation

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Title: How to market an eBook


1
How To Market An E-book
2
Introduction
  • E-book marketing services have evolved in the
    last few years. They can be the real difference
    for a book to be able to reach its targeted
    audience. There are typically two types of eBooks
    free and paid. Businesses and authors often
    offer them for free as a subtle tactic for
    effective lead generation. Irrespective of if
    they are free or paid, an eBook takes an equally
    long time to write, edit and design.

3
  • According to research, of the total book sales
    worldwide, the eBook market share is up by 21
    from just 12 in 2013. As much as 65 of B2B
    marketers use eBooks as a content promotion
    strategy.
  • most self-published eBooks are lucky to hit 100
    sales. But if one is willing to do the work,
    theres plenty of potential for success. You need
    to plan and act on an effective online marketing
    strategy, whether your goal is to sell a million
    copies or it is just to connect with the right
    people who will appreciate your work.

4
Best eBook Marketing Services
  • One can opt for a co-marketing campaign. It
    enables two parties to co-own the content and
    market it with their respective resources.
  • Email marketing is the most useful of marketing
    tools. One should utilize email marketing to
    promote the eBook with your existing audience.
  • A PPC campaign to promote ones eBook is
    prevalent and with good results.
  • Reach out to thought leaders and influencers to
    talk about your eBook.

5
  • Creating blog posts generates curiosity and
    interest about ones upcoming eBook
  • One needs to guest blog on popular social media
    websites about the excerpts from the book.
  • One can go tongs and hammer on Social media.
    There is so much mileage one can get from it.
  • One can set a separate small advertising budget
    for the target group.
  • One can reach the target group through social
    media. There are enough free avenues to exploit
    and get benefitted from it.

6
  • One can join relevant communities and groups and
    start talking about ones work(eBook).
  • A relevant content strategy keeping in mind the
    different formats should be ready.
  • In conclusion, one has to pursue eBook marketing
    relentlessly if the desire is to reach far and
    wide. For authors what to write is far easier
    compared to marketing an eBook.

7
  • Read Detailed article for more
  • Thank You
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