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 91 9953786487   info_at_netleafinfosoft.com
Top Tips for a Successful Website Redesigning
Process
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Top Tips for a Successful Website Redesigning
Process
Starting a full scale website redesigning can be
an exciting, if not challenging, undertaking.
Our Netleaf Software team follow top tips for
the website redesigning process.
How do you decide on your goals?
Creating a more intuitive user experience meant
improving navigation structures and
the information architecture. Search needed to be
fully fleshed out with improved taxonomies and
the content reorganized with user experience in
mind. It is important to not only identify the
challenges facing users, but to tie measurable
KPIs to them.
How do you identify these user needs? Feedback
from user studies, navigation exercises, and
different business units were used to pinpoint
these goals.
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 Netleaf explains, We interviewed stakeholders
upfront to get an idea of KPIs and understanding
of individual content area goals. Our main goals
were to enhance the usability and findability of
our content on the website, thereby increasing
views, retention, membership, and so on. We hoped
this would directly correlate to increased
advertising revenue once targets were reached.
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How do you choose the right digital agency?
Finding the right agency can be a challenge, but
Netleaf says there are key elements you can look
for. Our decision should based on analyzing the
need for an open source platform. Netleaf gave
much needed support in validating the CMS choice.
Netleaf is able to leverage their experience
in Drupal and WordPress development to offer
solid, informed recommendations for an open
source CMS. Establishing these open lines of
communication from the start also helps create a
transparent and beneficial process for all.
What are the steps involved?
Undoubtedly, the redesign process is different
for each client. There are many moving parts
which either the agency or the organization can
handle, from user journeys to user testing, proto
personas, information architecture, branding,
style guides, wireframes, and more.
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Our Client explains, We came to the table with
wireframes/mockups and Netleaf was able to turn
that into a more fully fleshed out design.
Netleafs design team elaborated on the wires,
fleshing out the blocked out shapes and
annotations for content types with concrete text
and curated placeholder images.
What tips or tricks can help move the process
along?
Our Client explains that its vital to schedule
enough time for design and to understand that
what you see is a work in progress, not the
finished product. Many aspects of a design are
flexible, coming to life only when they are built
out. The reality is that you will go back and
forth for weeks until it meets your vision.
What tools can help make the process a success?
Having the right tools in place can make the
redesign process easier for everyone involved. We
have our own project management tools to keep the
project on track.
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What are some lessons learned?
Getting our IT team to talk with the developers
and the agency, and keeping everyone on the same
page, was a challenge,
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Our client said. Keeping track of the thousands
of little pieces along the way through the QC
process was also challenge. Weve learned we need
to have a buttoned up process for tracking
status. From the agency side, transparency is
key. With a background in Project Management,
Netleaf offers some ideas to improve the process
even further. Our Client says that agencies can
often try to keep the inner workings under wraps
for the benefit of the client, but this can
actually backfire. There is pressure on everyone
from above as far as status updates, milestones,
deliverables, and dependencies are concerned, so
a solid PM and good tools are needed to keep
everything in line. Netleaf says its important
for agencies to be open and transparent, working
together to improve key touchpoints. Want to know
how a trusted digital agency can help you from
start to finish in your next web redesign
project? Contact us here or email us
at info_at_netleafinfosoft.com
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Judicial Complex, SCO-58, Civil Lines, Sector-15,
Gurugram,Haryana 122001 India91-0124-4296279inf
o_at_netleafinfosoft.com For more visit -
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