Cryptocurrency PR Agency Expertise and Services - PowerPoint PPT Presentation

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Cryptocurrency PR Agency Expertise and Services

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A cryptocurrency PR strategy must do more than just raise awareness. As an experienced cryptocurrency PR agency, we know what works and what won't. We worked with cryptocurrency professionals to help us build services unique to the needs of this market. We tailor our cryptocurrency marketing packages to your business-specific needs. – PowerPoint PPT presentation

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Title: Cryptocurrency PR Agency Expertise and Services


1
Cryptocurrency PR Agency
2
  • A cryptocurrency PR/blockchain PR strategy must
    do more than just raise awareness it must also
    stand out in a crowded, hype-driven market with
    aggressive campaigns that set our clients apart.
    Its an art that weve honed at Pearl Lemon PR,
    and wed welcome the opportunity to show you what
    we can do for your business, at any stage from
    startup to established player.
  • We at Pearl Lemon PR believe that cryptocurrency
    and blockchain enterprises have the potential to
    be a powerful force for good, and were excited
    to collaborate with transformational
    entrepreneurs that are pioneering a new era of
    transparency, efficiency, and trust.

3
Our Cryptocurrency PR Agency Expertise
  • We worked with cryptocurrency professionals to
    help us build services unique to the needs of
    this market as we grew as a cryptocurrency PR
    agency. Our solutions, which are built on
    creativity and connections, will assist you in
    promoting your brand to the ideal audience for
    high-value conversions and long-term
    relationships, which we know is exactly what you
    are looking for.

4
Our Cryptocurrency PR Agency Services
  • One of the first things clients realize and
    love about working with Pearl Lemon PR is the
    level of individual attention and bespoke
    strategy and implementation we offer each one of
    them. From the range of PR services we offer, we
    mix, match and tweak to find just the right PR
    blend. However, heres a general overview of the
    most often implemented services we offer as a
    leading cryptocurrency PR agency.

5
Brand Storytelling
  • In todays digital world, a compelling narrative
    is worth its weight in gold, but many businesses
    lack one. The failure to construct a narrative
    for firms has left many struggling to connect
    with their target consumers, whether its due to
    a lack of personal connection, a lack of shared
    purpose, or a mismatch with brand DNA. Our
    cryptocurrency PR agency collaborates closely
    with the client to develop the most successful
    stories and narratives, while also connecting our
    dynamic messaging with the companys strategic
    communication objectives.

6
Crisis Communications
  • As a cryptocurrency PR agency, the last thing we
    want to have to do for our clients is to step in,
    and step up, to address a brewing problem via
    crisis communications. But in an unpredictable
    media landscape where there is still a lot of
    misunderstanding and false information
    circulating around crypto and blockchain when
    they are needed, our crisis communications PR
    services are second to none, and often we even
    manage to turn a potential negative into a
    positive!

7
Messaging And Positioning
  • The right message is the foundation of a
    successful PR strategy. Such messaging must be
    based on the unique truth of your companys
    product or service in order to be effective.
  • However, the use of two crucial
    componentspositioning and messagingis required
    to provide significant value to these messages.
    Its why, when someone mentions soda, you
    immediately think of Coca-Cola, and why, if we
    asked you to imagine a safe automobile, youd
    think of a Volvo. Its the first impression your
    prospect has of your goods.
  • Because the added value you bring to the table is
    the main selling factor, messaging focuses on
    that. Positioning aids in the development of
    messaging by defining where your product or
    service fits in the market and how you want it to
    be remembered in the long run.

8
  • Our cryptocurrency and blockchain PR experts at
    Pearl Lemon PR devote a lot of time and effort to
    designing the most beneficial message and
    positioning options for each client. This client
    begins with a review of the clients brand
    communications strategy, or, in the case of a new
    brand, assisting the client in defining and
    communicating that strategy.
  • The most crucial messaging is then crafted and
    refined, which is necessary for the selection of
    the appropriate communication channels and the
    construction of the tactical element of the PR
    program.

9
Media Relations
  • Even the best of announcements might go unheard
    when hundreds of companies are yelling their
    stories at the top of their lungs at the same
    time.
  • The most important aspect of any public relations
    strategy is to break through the noise and get
    your story published, rather than merely adding
    to the existing noise.
  • At Pearl Lemon, we believe in cultivating close
    connections with journalists and collaborating
    with them to share stories that are both
    noteworthy and engaging with the rest of the
    world. We use our extensive network of
    connections and close contacts to locate a
    suitable outlet for your voice to be heard,
    ranging from the worlds most prestigious
    magazines to the most niche journalists, podcasts
    and influencers covering your industry.

10
Thought Leadership
  • Traditional PR outreaches are necessary for
    success, but they do not have to be the main
    driver of corporate growth. Expertise and thought
    leadership are also excellent ways to promote it.
  • Industry thought leadership can be critical in a
    world of social media dominance and an influencer
    marketing mindset when exercised in the right
    forums and with the ideal guidance. Pearl Lemon
    PR will be there to help you become a thought
    leader, which can lead to a slew of opportunities.

11
  • The thought leadership approach begins with our
    content teams understanding of the clients
    space, followed by a plan for appropriate
    publications and a conversation on intriguing
    industry subjects that will help the client
    achieve their goals. Pearl Lemon PR guarantees
    that the executive message is successfully
    communicated, down to the smallest detail, with
    each word analyzed to embody the bylined CEOs
    ideas and sentiments.
  • We dont just stop at written pieces. We can help
    you develop, create and promote insightful and
    helpful to your target audience video
    presentations, podcasts, webinars and more.

12
Social Media
  • From Twitters 280-character limit to LinkedIns
    50-word, in-depth analysis pieces, social media
    is essential for increasing brand recognition and
    works hand-in-hand with bitcoin PR. Depending on
    the brands goals, social media networks have the
    ability to rapidly disseminate brand messaging to
    a target audience, a tool that marketers did not
    have previous to this century.
  • We can help your brand achieve its goals by
    assembling a professional team of social media
    experts who have worked on every social media
    platform you can think of. Pearl Lemon can help
    you with everything from developing a plan to
    creating posts and distributing them through
    social media channels that are right for your
    brand.

13
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