Digital Marketing: The Complete Guide (1) - PowerPoint PPT Presentation

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Digital Marketing: The Complete Guide (1)

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Digital Vaishanvi is digital marketing guide site who help you to grow in this digital world. Marketing for me is about the stories you tell. In my vision, the moment you stop selling is the moment you start helping. – PowerPoint PPT presentation

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Title: Digital Marketing: The Complete Guide (1)


1
DIGITAL VAISHANVI
  • Digital Marketing Guide

2
CONTENT
  • What is digital marketing?
  • Benefits of digital marketing
  • SEO
  • SMM
  • Content Writing
  • Digital marketing Measurement

3
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4
BENEFITS OF DIGITAL MARKETING
  • The most cost effective way of marketing
  • Digital marketing is trackable and measurable
    result
  • Digital marketing target right audience
  • It is global reach
  • High return over investment
  • Digital marketing generated leads
  • Digital marketing reduces marketing expenses
  • Digital marketing improve conversion rates
  • Digital marketing enables you to make changes as
    you go

5
OBJECTIVE
  • Digital marketing is all about generating sales
    or capturing leads from the customers whoa are
    searching on the internet for product or service.
  • One way to make sure you are found on the web is
    with an optimize digital marketing strategy. Most
    of the digital marketing strategy and companies
    have following objective
  • Reaching right audience
  • To engage with your audience
  • To motivate your audience to take your action
  • Maximize return on investment
  • Efficient spending on your campaign
  • Manage online reputation
  • Increase qualified traffic

6
SEARCH ENGINE OPTIMIZATION
  • SEO is stands for Search Engine Optimization.
  • SEO is the process of improving quality and
    quantity of website traffic to a website or web
    page from search engine.
  • Search engine optimization is use for the
    increase the rank of the website.
  • White hat, black hat and grey hat SEO are types
    of search engine optimization.
  • On-page SEO and Off-page SEO are techniques of
    search engine optimization.
  • ON-Page optimization is refers to all measures
    that can be taken directly within the website in
    order to improve its position in the search
    rankings.
  • OFF-Page SEO is when your website is mentioned
    elsewhere on the web. Off page activity is link
    building activity.

7
SOCIAL MEDIA MARKETIGN
  • Social media marketing(SMM) is a form of internet
    marketing that utilize social media networking
    website as a marketing tool.
  • The goal of SMM is to produce content that user
    will share with their social network to help a
    company increase brand exposer and broaden
    customer reach.
  • Advantages
  • Increase brand awareness
  • More inbound traffic
  • Improved search engine ranking
  • Higher conversion rate
  • Better consumer satisfaction

8
CONTENT WRRITING
  • A website content writer or web content writer is
    a person who specializes in providing relevant
    content for website.
  • Every website has specific target audience and
    requires different type and level of content.
  • Advantages and Disadvantages
  • You can get lot of work
  • Youll get disciplined
  • The rates are poor
  • Its ghost writing
  • Its addictive
  • You can practice a lot

9
DIGITAL MARKETING AREAS
  • SEO(Search Engine Optimization)
  • SMO(Social Media Optimization)
  • SEM(Search Engine Marketing)
  • SMM(Social Media Marketing)

10
BENEFITS OF ONLINE MARKETING OVER OFFLINE
MARKETING
  • High return on investment(ROI) over online
    marketing
  • Target only most interesting audience, pay only
  • You can start without sending with small amount
  • Advertising your product on specific jour, time
    or day bases
  • Fully controlled as per your location, budget and
    time.

11
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