7 Web Design Tips for Small Businesses

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Web Design Tips
for
Small Businesses
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Introduction
Handling a business can be quite difficult
especially for those who are still in their
initial stage. To help entrepreneurs and business
owners, having a trusted website to show their
products and service is essential.Improving
your small business website's performance is not
an easy task. It's difficult, but once you
understand the things you need to do, it will get
more manageable and achievable. Here are some
things I know that may improve your small
business website's performance
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• As a business owner If youre thinking of
  creating a small business website, here are some
  useful web design tips
• Invest in Copywriting
• Start Blogging on your Website
• Create Marketable Landing Page
• Invest in Digital Marketing Tactics
• Make Navigation Easy
• Understand Web Hosting
• Protect Your Website

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1. Invest in Copywriting
Excellent copywriting is beneficial for your
readers and visitors. This will also help you
boost your performance with your search engine
performance. Making your website a hub of
relevant and valuable information will have a
great result. For these to happen - it will
require high-quality content that experienced
copywriters can do.
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2. Start Blogging on your Website
This goes hand in hand with copywriting. Blogging
helps you insert new posts and updates on your
website that allows your visitors get news from
your business. Consistency is key here. Writing
blog posts that will be helpful for your clients
is important as it will build your credibility in
your industry. If you still haven't started
blogging, start now!
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3. Create a Marketable Landing Page
Utilize a landing page to insert your services,
products, or campaigns specifically. This is
where a visitor goes once they click an online ad
from your business. Landing pages are one of the
most effective efforts one can make to generate
leads, traffic, or sales to your website. Make
sure that your landing page has excellent
copywriting and is simple to navigate so it won't
be seen as spammy or a vicious ad.
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4. Invest in Digital Marketing Tactics
Aside from blogs, do not let your website be
inactive. Make sure to always come up with
digital marketing ideas such as newsletters,
social media promos, and more to engage your
audience. Advertising your business is always a
good idea and learning digital marketing
techniques is a good start.
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5. Make Navigation Easy
In using your website, you make sure to consider
your ideal customer's perspective in surfing your
pages. Do they see the main selling points of
your website? or can they have easy access to the
pages they should look into? Are some of the
questions you can ask yourself to understand your
visitors better. Once you know the answer, you
can redesign your website for a better user
experience.
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6. Understand Web Hosting
Having a clear idea of what your web hosting can
do for your business is essential. Not only that
they host your website, but they can also help
you what to do when your website is having a
technical issue like crashes and cyberattacks.
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7. Protect your Website
Even if you belong to the small business
industry, it is estimated that there are 30,000
websites digitally attacked daily and yours is
not an exemption. To make sure you are protected,
follow security guidelines like installing SSL
certificates or investing in a security
application to further your protection from cyber
attacks.
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1680 Address 56 Kallang Pudding Road, 07-05/06
HH_at_Kallang, Singapore 349328 Facebook
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