Top 3 Capabilities Of Salesforce Analytics Cloud

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Top 3 Capabilities Of Salesforce Analytics Cloud
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Introduction
Analytics plays a key role in developing
strategies, implementing plans, and making
crucial day-to-day decisions. To grow rapidly in
this fast-paced competitive environment, it is
important for businesses to implement new and
advanced solutions in addition to their existing
solutions. Salesforce Analytics Cloud is one
such software that you cant miss to add in your
business ecosystem. You can know about business
trends, get future predictions, measure the
impact of marketing campaigns, monitor sales
pipeline, team performance, and more through its
data insights presented in customizable
dashboards.
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Important features of Salesforce Analytics Cloud
that make it truly remarkable software for
marketers
Analytics and Visualization
Multiple Dashboards
Native Salesforce Integration
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Analytics and Visualization
Analytics Cloud leverages Einsteins analytics
and Tableaus visualization capabilities to
improve the experience of sales and marketing
people. Teams can use filters, graphs, charts,
and comparison tools to understand data better,
find out trends, and make informed decisions with
Tableau. Additionally, Einsteins trend analysis,
recommendations, and performance monitoring
feature help you run and optimize campaigns on
various digital channels.
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Multiple Dashboards
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Businesses rely on multiple data sources to carry
out day-to-day activities including ERP systems,
RFID sensors, social media accounts, on-premise
solutions, etc. Depending on your business type,
you would rely on several data sources for which
you would need multiple dashboards. Salesforce
Analytics Cloud provides you with customizable
dashboards with several views like Gantt chart,
calendar view, list view, etc to improve your
visualization.
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Native Salesforce Integration
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Salesforce Analytics Cloud is built on the
Salesforce1 platform, making development,
customization, and integration fairly easy. You
can use the low-code development capabilities of
the platform to develop mobile apps, customize
workflow, automate activities, integrate
on-premise/cloud solutions, and modify components
in the dashboards. Since all your data sources
can be integrated with the analytics cloud,
marketers can have a unified view of customer
data.
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