Google ads term to know

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Google ads term to know

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• 1. AdRank
• Your AdRank will influence the placement of your
  ad. The higher the value, the higher the ranking,
  the greater the eye on your ad, the higher the
  chance of users clicking. The maximum offer
  multiplied by the Quality Score determines the
  AdRank.
• 2. Bidding
• Your AdRank influences the positioning of your
  ad. The greater your value, the more eyes you
  place on your announcement, and the higher the
  likelihood of the users clicking on your
  announcement. You compute your AdRank by
  multiplying your maximum offer by your value.
• 3. Campaign Type
• Before you begin a paid campaign on Google Ads,
  youll select between one of three campaign
  types search, display, or video.
• Search ads are text ads that are displayed among
  search results on a Google results page.
• Display ads are typically image-based and are
  shown on web pages within the Google Display
  Network.
• Video ads are between six and 15 seconds and
  appear on YouTube.

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4. Click-Through Rate (CTR) Your CTR is the
amount of clicks that your ad receives as
proportion of the views your ad receives. A
higher CTR shows a quality ad that corresponds to
search objectives and targets keywords. 5.
Conversion Rate (CVR) As a fraction of total
visits to your landing page CVR is a measures of
form requests. In simplistic terms, a good CVR
implies you have a smooth user experience on your
landing page which meets the promise of your
ad. 6. Display Network Google advertisements can
be seen on Google's Display Network search
results pages or site page (GDN). GDN is a
website network that allows space for Google
Advertisements on their websites such
advertising are text-based or picture ads and
display information that is relevant to your
target keywords. Google Shopping and app
campaigns are the most popular Display Ad
alternatives.
7. Extensions Ad Extensions enable you to add
more information to your ad without any
additional charge. These extensions come into one
of five categories Sitelink, Call, Location,
Offer or App, each of which is covered below.
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8. Keywords Google offers a range of results that
fit the search user's purpose when a Google user
put a question into the field of search. Keywords
are words or sentences that match and meet the
search's requirements. You choose keywords that
will show your ad next to the searches you
desire. For example, a "how to clean gum shoes"
search engine search engine can display results
for advertisers with specific keywords such as
"gum on shoes" and "clean shoes." 9.
PPC Pay-by-click is a kind of publicity in which
the advertiser pays for an ad by clicking. PPC is
not Google Ads specific, although it is the most
popular pay campaign type. Before you begin your
first Google Ads campaign, it is vital to grasp
the ins and outs of PPC. 10. Quality Score
(QS) You value the quality of your ad by your
click rates, your keywords, your landing pages
quality and your prior SERP performance. Your
quality score is measured by the click rate
(CTR). In your AdRank, QS is a key component.