How Whitepapers Can Help Your Content Marketing Strategy

1
How Whitepapers Can Help Your Content Marketing
Strategy

• https//goodmanlantern.com/

2
Along with the big shift toward social media and
digital marketing, there came a long list of
additional adjustments to modern day content
marketing strategies the mad scramble to make
all content mobile-friendly, the haphazard
Facebook promotions, not to mention the weekly or
monthly email campaigns. In the process of
chasing after the likes of Instagram and
continuous attempts at pushing for viral
marketing initiatives, we often overlook the
value of the humble whitepaper. In an age where
content is king, whitepapers are essential to
establishing a brand in an overpopulated space.
But before understanding how whitepapers can aid
your content marketing efforts, it is best to
understand exactly what a whitepaper is and how
to write one better.
3
Blog vs Whitepaper

• While whitepapers are not blog posts, there is
  often confusion about the differences between the
  two. For starters, if you are compiling or
  writing a whitepaper for a particular project,
  you immediately become aware that you are writing
  something entirely different than a normal blog
  post.

4
No matter the trade or scope of practice, you
have to treat it as a well-researched article for
an industry journal. So, do your homework
thoroughly. The reader expects cold, hard facts
and logical arguments, not conjecture. Be
prepared to be taken to tsk on your sources or
your figures. Whereas a blog is very much about
the individual, their thoughts, their experiences
or just their day at the beach, whitepapers are
solely about the topic. Think of it as Twitter vs
LinkedIn. One would be more informal, while the
other would be noticeably more professional. A
good white paper is driven by factual content
that should be referenced and it should serve as
a platform where industry professionals can
engage with one another.
5
Style Tone

• Think about sitting at the big boy table of the
  industry you are writing about. Better yet, it is
  a symposium for industry specialists and you are
  the lead speaker. You are surrounded by experts,
  leaders and qualified professionals on all sides.
  You are there to deliver a presentation on the
  topic you are writing about. What would that
  presentation look like?

6
If your answer omits the words concise, clear,
to-the-point or brief, then go back and reread
the paragraph again. When you are talking to
professionals, you should adjust your tone
accordingly. Unless you are the sole influencer
in your industry and everyone looks to you for
guidance, you will probably have someone higher
up the ladder reading your white paper. Make sure
they dont find something to fault you on.
7
Layout

• Again, think about your presentation to the big
  boys. There should be a beginning, a middle, and
  an end. Oh yes, definitely an end. The worst
  thing you can do is to leave an open-ended
  presentation without a conclusion or a closing
  argument.
• Usually your beginning will be your introduction,
  the middle will be the body of the content and
  the end will be your final point-making
  paragraph. There are deviations from this format,
  but they are exceptions to the norm.
• If your introduction highlights the problem areas
  or the core of your topic, then the body of the
  content should offer solutions to these problems
  or expand on the topic, while the conclusion will
  tie both the introduction and the content
  together as a final clarifying point.

8
No Selling

• This is probably the defining and most
  challenging point. It is the one thing that could
  rob your content of its white paper status in a
  flash. Never, ever, sell yourself in a white
  paper. While the aim is to inform and to share
  insight, it should never be to sell or showcase
  your brand, or, for that matter, even favour any
  particular brand to the point of it sounding like
  paid-for content.

9
Dont get me wrong, you have to leave your
signature or your credentials after the
conclusion. The reader needs to know who you are,
but it is best to make them want to know who you
are and what you do. A white paper is not a fruit
stall with random bits of information, and you
are not the street vendor looking for hapless
hopefuls who you can peddle your services to.
10
How Exactly Can White Papers Boost My Content
Marketing Strategy?

• If you are still unsure how this ties into your
  content marketing strategy, then try to see it
  from a digital perspective. Thousands of
  businesses are looking for high quality content
  to share through their channels. In so doing,
  they offer their clients, customers or patrons,
  effective solutions to their problems or
  concerns. You have just provided a detailed
  solution to their problem or an insightful
  feature about a current matter.
• The validity of the post gives you validity.
  Every hyperlink to your white paper provides a
  positive effect on your SEO ranking and it brings
  a new customer from a previously unexplored
  marketing avenue. With a great distribution plan
  for your white paper, you will not only expand
  your reach but you will generate a better online
  presence.
• While your in-depth research material offers
  other businesses with a tailor-made problem
  solving kit, your white paper also creates an
  atmosphere of collaboration and inclusion with
  other businesses or brands.

11
Conclusion

• The most important point to remember is the power
  of the content you opted to write about. A moving
  or informative white paper is often made up of
  strong factual content, based on extensive
  research exercises and referencing industry
  leaders or influential entrepreneurs with the
  relevant experience. Incorporating that knowledge
  into your content marketing strategy, will
  establish you as a reliable source within the
  industry. And that will give you a powerful
  advantage over most of your competitors.

12
THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/