Cold Email Signature Tips

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What is an Email Signature?

• What is in a name? But more so, what is in an
  email signature?
• Having an email signature is a must in your cold
  email strategy, but what are some of the best
  cold email signature tips?

• In an email, your signature is the block of text
  or images that appear after every email. Just
  like a letter you would send via snail mail, the
  signature lets your recipient know or reinforce
  who you are, how to contact you, and who you work
  for.
• Parts of your email signature will often include
  your name, your phone number, your email address,
  the company information, and possibly the company
  logo and/or your headshot.

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Why do You Need an Email Signature?

• Your email signature helps reinforce both who you
  are and who the company is that you work for.
  Your cold email recipients may opt to look up who
  you are and who your company is after reading
  your email, so having a fully optimised email
  signature will make it easier for them to find
  the information that they are looking for.
• If every team member has the same signature,
  aside from changing out key information, this
  helps create cohesiveness to the emails sent out
  from all of your team members and can help build
  brand recognition for your readers by having
  repetitive information in front of them.

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How to Create and Save an Email Signature in
Gsuite

• Gsuite allows you to create your email signature
  quickly and easily.
• Once you have any images you want saved to your
  computer, log into your gmail account and open up
  settings (the cogwheel). After that select see
  all settings.
• On the next page, if you scroll ¾ of the way down
  the page, you will see a section that says
  signature. From this location, you will be able
  to select create new. The text box that opens
  will allow you to upload any photos or logos you
  need and add support text where it is required.
• After this, simply click save and make sure you
  have opted in for your new signature to appear at
  the bottom of every email you send out. Readout
  to learn some of the best cold email signature
  tips.

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Cold Email Signature Tips

• Some signature tips include
• Name make sure that your email signature
  includes your first and last name. Your readers
  will want to be sure they know who is talking to
  them and who to contact if they want to reach out
  after reading your email.
• A quality image of you people like to know that
  they are talking to a real person. Use this as an
  opportunity to show your face. Have your email
  signature include a photo that is clear, focused
  on your face, and that you have a welcoming
  smile.
• A quality logo of the company your image is
  important to tie to your name, so the company
  logo is important to use to have a face to the
  company name. Be sure the logo is clear and not
  pixelated. Including this in your signature also
  helps build brand recognition.
• Your position in the company another good
  signature tip is to include your position or
  title next to your name in your email signature.
  This allows you to have a certain level of
  expertise and can identify your importance within
  the company.

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• The companys address including your companys
  address in the signature helps establish that you
  are a real company and allows your readers to
  give you a quick Google search and find your
  particular location within Google maps.
• The companys phone number this signature tip is
  a slight given. If you do not include the phone
  number within your email signature, how will
  readers know what number to call if they would
  like to follow up on the phone rather than simply
  replying to your email.
• The companys website link this email signature
  tip is another must. Including the URL embedded
  in the text in your email signature will make it
  easier for you recipients to navigate to your
  website so they wont have to try to search for
  the correct website.
• A CTA this signature tip helps reinforce the
  purpose of your email and what you would like to
  do. Including the most important CTA within the
  body of your email signature can help urge your
  readers to do what you would like them to.

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