5 Best Practices To Supercharge Your Landing Pages

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Make Sure Your Offer Is Appropriate For The Stage
Of The Funnel
When using landing pages as a part of a PPC
campaign, you might not need to worry too much
about a potential customer being at the right
part of the funnel because a good PPC manager
will make sure they are going after the right
target audience.
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Use A Multi-Step Form
Now, this best practice is specific to a
lead-generation landing page, but is crucial to
increasing your conversion rates for pages that
include forms with more than four input fields.
In practice, a multi-step form breaks up several
fields into multiple steps, hence the name
multi-step.
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PERSONALIZE YOUR LANDING PAGE DESIGN
Personalizing your landing pages is something
that is relatively new and becoming easier to do
using dynamic keyword injection and platforms.
The idea behind personalized landing pages is to
cater content to your customer and create a
unique experience that connects to them and is
more likely to convert.
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Conclusions
These best practices are just what we have seen
to work with our clients, increasing their
landing page conversion rates again and again.
Remember that best practices are nothing if you
dont have a consistent testing strategy to make
sure that what youre changing on the page is
whats causing your successes or failures.
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Thank You
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