4ps of digital marketing

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4PS OF DIGITAL MARKETING
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Table of Contents
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Definition of 4Ps of Marketing
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Elaborating these 4Ps further
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Mapping 4Ps of Digital Marketing to 4Ps of
Marketing
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Product or Service or Solution
The significance of 4Ps of Digital Marketing
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Definition of 4Ps of Marketing

• 4Ps of marketing define the activities or
  strategies that any organization uses to promote
  its brand or product in the market. The 4Ps are
  Price, Product, Promotion, and Place (wait this
  article is not one of the jargon-filled articles
  written to bore you with marketing talks.

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Elaborating these 4Ps further

• Product
• Product defines the service or item which is sold
  by sellers to buyers. A product can be in any
  shape like physical item or services etc.

• Price
• Price defines the value of the product, which is
  paid by buyers to sellers in return for product
  and services.

• Place
• Place denotes a distribution channel of sales for
  the product. Place means to make the product
  available readily to buyers or potential buyers
  of the product.

Promotion Generally, promotion means any activity
or action taken to sell or promote the product.
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Mapping 4Ps of Digital Marketing to 4Ps of
Marketing
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Product or Service or Solution
The product is the most crucial aspect of
4Ps. Be it digital world marketing or
traditional marketing, the attributes of the
product remain the same. In the digital world,
the way a product is presented has changed. Since
the customer is erudite with their knowledge of
their requirements, Businesses are more
articulate in describing their products. They
have the power to define the product in the form
of a short blog or a video.
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Place or Access
In the digital world, the product is quickly and
globally available or accessible with complete
information on the Internet. You dont have to
visit a store physically to check the price of
product/service. You may get complete information
while clicking on your laptop, desktop and mobile
phone.
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Price or Value
Since the beginning, pricing has been an
essential aspect of every customer during
shopping. Usually, people prefer to compare
different features of products before buying them
and pricing comes last, but pricing changes
consumer behaviour within a fraction of
seconds. Todays customer does not have to visit
five stores to get a better deal. Everything is
on the Internet. And it is all flexible
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Promotion
Since B.C meant the early days ?? Promotion
has been the biggest headache for marketers. Due
to budget limitation and expected results,
marketers can be seen fighting over promotional
activitys budget. However, in the digital era,
companies have started educating or informing
people by providing content, blogs or article in
the form of promotion.
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The significance of 4Ps of Digital Marketing

• The mentioned elements of the marketing mix are
  interrelated to each other.
• Usually, based on these elements, business
  strategy and plans are created to achieve
  success.
• However, set them in an incorrect order, and the
  results can be catastrophic.
• Digital Marketing expects you to apply the good
  old fundamentals of Marketing.
• My verdict is The method of marketing might
  change with Digital Marketing, but fundamentals
  remain the same.

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• Quotations are commonly printed as a means of
  inspiration and to invoke philosophical thoughts
  from the reader.

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Thanks!

• Any questions?
• You can find me at info_at_lessonsatstartup.com

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