Publicist for book

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• When the e-books first blinked onto the scene
  about a decade ago the need for publishing houses
  started getting questioned. Does an author really
  need a publisher for a book? If anyone could
  publish a book online why should authors share
  their royalties with a publisher, whose only role
  seemed to be lending some credibility to the
  project? There have been some notable
  self-publishing success stories since but many
  authors have learned the hard way that it can be
  hard to sell a book if nobody has heard of it.
  That is where a publicist for the book comes in.

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What is the job of a publicist in todays
scenario

• The Internet has radically changed how books are
  publicized. Before the digital era, if you were a
  writer who want to reach readers all you really
  needed to do was just yo write a great book. Once
  the book had been acquired, the publicist would
  quietly reach out to the editors of the book
  sections and then publish editorials about the
  book in major newspapers. A publicist would also
  strive with a few prestigious magazines and radio
  programs. Critics at these outlets would write
  reviews, and if the buzz is positive, readers
  went out and bought the book.
• But today the landscape has been changed. It has
  been replaced by a highly specific digital realm
  in which critical reviews matter less than they
  once did. Today, a publicist must come up with
  creative means to leverage an authors personal
  profile in order to publicize his book. These
  days you are not just selling the books, you are
  selling the author as well.

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Why Authors Needs A Publicist For Book

• The thing that people undermine about publicity
  is that even to get an editor at a particular
  media outlet interested in running an original
  piece by someone, there is a lot of that goes
  into that negotiation. Theres a lot of pitching
  theres a lot of dialogue and theres a lot of
  strategies that go into it.
• In fact, much of what book publicists do is
  invisible to the authors they serve. In most
  cases, publicists are involved with a book
  throughout its lifetime often starting with
  acquisition itself. Many editors even ask
  publicists to read manuscripts theyre
  considering for publication just to have a second
  opinion. These early reads can have a huge impact
  on a books fate. In-house enthusiasm is a must
  inside a publishing house. It makes the book sell
  externally.
• Instinctive editors and supportive publishers
  know how to get a publishing team excited and
  interested in investing more of their resources
  behind the projects they feel have the potential.
  

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Pre publication jobs of a Publicist

• The formal work of publicists on behalf of a book
  begins as much as a year before publication.
  Publicists team up with the marketing team to
  devise a plan for launching the book. They
  earmark potential sites for a book tour and list
  down media outlets to approach for reviews and
  other related articles.
• Precisely, five or six months before publication,
  just as book tours are about to begin, the first
  advance readers copies, or ARCs, arrive. The
  publicists then begin pitching the book and its
  author to newspaper and magazine editors, TV and
  radio producers, and other media houses. A big
  part of a publicists job is cultivating real
  relationships and friendships with people in the
  media. Positive representation in mainstream
  legacy media remains the most dependable way to
  move the books sales. Even as books coverage in
  traditional venues dwindles, the web has opened
  up a plethora of new outlets for publicizing
  books.

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Evolution of the publicist for book

• Many of the legacy publications have slashed
  literary coverage in their print issues and at
  the same time expanded the numbers of interviews
  and reading lists they publish online. And then
  there are digital-native blogs and podcasts
  devoted to books, that are always hungry for
  content.
• The publicist for book has a lot of tasks to be
  performed and some of these are seemingly
  invisible. But that doesnt diminish the
  importance of a good publicist who is an
  important cog in the overall wheel machinery.
  With a collaborative and accommodating author,
  the book publicist can really move a book up the
  ladder.

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