How SaaS Content Marketing is Good for Startup Growth

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How SaaS Content Marketing is Good for Startup
Growth

• https//goodmanlantern.com/

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Starting and running a successful software as a
service (SaaS) company is not easy and it takes a
lot of work. You have to be on top of your game.
This space is always changing, so your products
need to adapt.  Your product development and
engineering teams key focus is on ensuring the
product runs smoothly. They are also focusing on
upcoming changes and new ideas. You cant rope
them into SaaS content marketing. For young SaaS
startups, there simply might not be enough time
in anyones schedule for product marketing. This
is where an experienced agency can assist.  Here
are eight ways content benefits SaaS startups and
how it can lead to new business in the long run. 
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Its Pocket-Friendly Marketing

• When compared to traditional marketing and
  advertising, content marketing is much easier on
  the pocket. Traditional advertising often costs
  thousands and the bill stacks up really quickly.
  On the other hand, with content marketing, if you
  are producing it in-house, it may only cost you
  time.

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If you dont have that time within your company,
you could outsource this service to a B2B SaaS
content marketing agency. As mentioned, this can
often work out cheaper than the more traditional
route even with added resources on
board.  Creating copy starts with a simple idea.
From there, its about crafting and distributing
content. While there are various factors to
consider in each step, it will remain relatively
cost-effective. Content marketing has a low
barrier to entry while having the potential to
see high returns on investment. 
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It Gets You Noticed

• The customer journey starts with research. If you
  have not created copy around your company and its
  services, you wont get found online. Therefore,
  creating good, strong content gets you noticed by
  the right audience and at the right point in
  their customer and buyer journey. 
• Content can be a blog section on your website,
  copy that speaks about your company and products,
  product guides, newsletters or social media
  posts. There are a number of ways to package and
  distribute the things you produce and the
  information you want to get out into the world.
  Whatever avenue you choose, ensure it adds value
  to the customer. It also needs to turn a
  potential customer into a new one. 
• If this feels like too much work for you, you can
  use a SaaS content marketing agency. An agency
  would write these articles for you, work on a
  SaaS content strategy and ensure that your copy
  is optimised for search. 

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SAAS Content Marketing Assists With Establishing
Authority

• By this, we dont just mean domain authority.
  Yes, the more valuable content you create, the
  more backlinks you can receive, and this builds
  domain authority. But thats not the only
  authority that counts. Brand authority is
  something all companies strive towards. 
• According to Forbes, brand authority is a
  companys perceived expertise within an industry
  or topic. This is something that companies need
  to work on over time. And content is an effective
  way to do this. The more you produce copy that
  show knowledge in your industry and a deep
  understanding of specific topics, the stronger
  your brand authority will be. 

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It Builds Trust

• This ties into brand authority. As your company
  builds authority, it will also build trust.
  People will come to rely on your business for
  valuable and credible information. They will
  start to seek out your expertise and opinion and
  keep going back to your resources to find these. 

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Trust is invaluable in the SaaS business world.
It takes a long time to build, so you need to
keep at it all the time. Establishing trust in
your industry and among your customers goes a
long way in onboarding new clients and retaining
existing ones. If you break that trust, your
business suffers. And this can happen with just
one piece or just one bad move. This is why
writing has to be accurate and factual at all
times. 
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SAAS Content Marketing Builds Connections

• Valuable content targeted at your audience goes a
  long way in building solid connections. Regularly
  sharing your copy on social media also gives more
  authenticity to your brand. It creates a human
  element. 
• People love to spend their money with companies
  and brands that they feel connected to. So, you
  need to ensure that you are giving them something
  or someone to connect with. 

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It Improves Relationships With Existing Customers

• The customer journey doesnt end when a purchase
  is made. In fact, that is only the start. You
  need to continuously build and improve your
  relationship with your existing customers.
  Existing customers not only contribute to
  continued revenue, but they can also be your
  biggest advocate. 

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Use newsletters, email marketing and blogs to
speak to customers already using your software
and services. Give them a sneak peek to whats
coming next, share valuable information with them
and make them feel valued. When you neglect
existing customers and only focus on potential
new leads, your customer retention will drop
significantly. People dont do business where
they dont feel valued.   When done right, SaaS
content marketing can be your strongest tool as
it can lead to business growth in the short and
long term. Content marketing will be around in
some way or form for the foreseeable future.
Isnt it time you hopped on that bandwagon to
give your businesses a boost?
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THANKYOU!

• Goodman Lantern

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• hello_at_goodmanlantern.com

• https//goodmanlantern.com/