Instagram Advertising

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(No Transcript)
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• ADVERTISING VIA SOCIAL MEDIA INCREASING
  IMPORTANCE
• Social media advertising is not only extremely
  popular, but it is also very effective and
  current studies prove this as well. Social media
  campaigns now have at least a high success rate
  as advertising via TV or print.
• The preferences of internet users are not all
  that different when it comes to the right
  advertising channel. When asked which advertising
  platform is most likely to motivate them to buy,
  the answer was, clearly Instagram.

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• ADDRESSING TARGET GROUPS WITH PICTURES OR VIDEOS
• If you want to address the target group with
  pictures or videos, you need an account, the
  right messages, and pictures. You should also
  actively interact with your followers. Because
  social media is not a one-way street. Anyone who
  expresses a reaction as a follower expects a
  counter-reaction in a reasonable time. Otherwise,
  interest quickly disappears.
• This is exactly where the opportunity of using
  Instagram for advertising lies. The closer or
  happier the target group is, the greater the
  likelihood of attracting a large number of
  followers.

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• INSTAGRAM FOR ADVERTISING HOW IT WORKS
• There are various ways of utilizing Instagram for
  advertising. All types of campaigns can be
  created, tracked and controlled directly via the
  smartphone app. This way, the pace of spreading
  awareness can be increased a bit faster.

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• TYPES OF ADS ON INSTAGRAM
• Advertising with photos on Instagram These
  appear on Instagram as a sponsored post between
  the other posts in the timeline.
• Video Ads Just like Photo Ads, video ads appear
  in the stream between non-sponsored posts. Video
  advertising on Instagram has a maximum duration
  of 60 seconds.
• Carousel Ads Carousel Ads consist of different
  images that complement each other. Users swipe
  from one image to the next within the ad. Videos
  can also be integrated. A Carousel Ad comprises a
  maximum of ten pictures or videos. The Carousel
  Ads also appear between the normal posts on
  Instagram.
• Story ads Story ads consist of full-screen
  images or videos. They include usernames, a photo
  or video, and a call-to-action if desired. Story
  ads have an extremely wide reach.

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• You may read our detailed article for more
  details on budget needed and more
• Thank You

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