Top Digital Marketing Trends-2021

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Top Digital Marketing Trends-2021
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Digital Marketing Trends

• Every year theres a lot of change in the
  marketing world, although the marketing tactics
  will remain the same, just the way of approach
  will be radical. The new age always calls for
  something fresh something innovative. In this
  new era, we will have a glimpse of data-driven
  marketing powered by Artificial Intelligence and
  Machine Learning, there is a lot more to think
  about for marketing in 2021.
• Discover Trends of digital marketing trends 2021
  that will help your business not just survive,
  but rise in this age of digital innovation.

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1. Smart Automated Bidding

• Speaking of Smart bidding- Google Ads marketers
  continuously tweak and change their promotions
  campaigns, keywords, demographics, bids, and many
  other factors to get the most out of their
  advertising. Instead of having to carefully
  curate every ad placement, you can just rely on
  Googles AI to target the right audience based
  on, segregating the demographics, appropriate
  bidding time, and bidding amount.

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2. Structured Data, Schema, and Rich Snippets

• Structured data, also known as schema markup, is
  a type of code that makes it easier for search
  engines to track information on your website and
  better understand its contents.
• Using structured data, you can generate Rich
  Snippet results, displaying images, review stats,
  and pricing. These rich snippets also known as
  rich cards are excellent for driving clicks,
  especially on mobile phones.

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3. Branding after Googles E.A.T and Bert Update

• We are living in a time when consumers are
  specific about their choices. It doesnt matter
  what niche your site is working on. 6 of
  consumers say that they feel connected to a brand
  whenever they trust it, and to earn their trust,
  you need to build a strong brand.
• In short, Google wants to do more to rank good
  content it caters to user experience by
  demanding the most accurate, up-to-date,
  well-researched (i.e. authoritative) content on
  any given subject, preferably created by true
  experts in the field.

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4. Growth in voice search and visual search

• More and more consumers are searching through
  voice-activated tools like Alexa Siri, Google
  Assistant.
• But its not just voice search that will prevail
  in 2021we can also expect other creative search
  methods to rise to the top, such as visual
  search.

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5. Local SEO in 2021

• Google regularly updates their local SEO
  algorithm, so if youre a local business, you
  should continuously update your business
  appearance in local results too. In a way, local
  SEO is even more powerful than broad SEO for
  people searching so its easier to convert them
  into customers you need your business with their
  geographic location to have customer intent to
  visit, purchase or use your service if you dont
  have a storefront business.
• If your location has a unique or prominent
  feature, a place located near your store.

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• The advertising trends we explained to make your
  future marketing journey more comfortable.
• The inconstant nature of 2020 has forced brands
  to work on their plans to connect with their
  customers. Now that you all know what are latest
  Digital marketing trends you need to focus on in
  2021, so you must plan proactively.

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