Low-Cost SEO Services for Small Businesses

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Low-Cost SEO Services for Small Businesses
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• Search engine optimization (SEO) refers to a set
  of practices used to increase the amount of
  high-quality traffic to your website.
• Small businesses require a strong SEO strategy to
  ensure that new and returning customers can find
  them when they search online.

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Types of Low-Cost SEO Services for Small
Businesses

• We'll go over several categories so you can get a
  better idea of what affordable SEO services for
  small businesses you might require based on your
  scenario.

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Technical SEO

• The truth about Technical SEO is that it is
  almost always a one-time fix.
• While you must change things up from time to time
  as the internet evolves, if you get it right from
  the start, it will last.
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• Here are the most important Technical SEO issues
  that small businesses should focus on in their
  online marketing strategy

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Site structure and URLs

• While you will do this on your own, it is
  probably a good idea to take guidance from an SEO
  consultant.
• An eCommerce site is the most difficult to
  structure.
• You want to push it from the start to avoid
  problems in the future.
• This could save you a lot of money. determine the
  number of good websites and URL structures.

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Compression of Images

• When it comes to technical SEO and cargo times,
  images are probably the most important issue.
• In many cases, it is completed for free using
  tools such as Smush for WordPress, but similar
  free plugins are also available for other
  platforms.

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Caching

• Using caching will make your site load even
  faster.
• Again, good caching is frequently achieved for
  free with plugins such as W3 Total Cache or
  Autoptimize.
• Some hosting providers have Lite Speed Caching on
  their servers, which allow you to properly cache
  your content.

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Structured Data

• As a small business, this could be the last thing
  you specialise in.
• However, in some cases, it can have a genuine
  impact.
• Simply confirm that you do not specialise in this
  technical aspect over what is important, which is
  quality content and promotion.

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Content Marketing

• Keyword research
• Keyword research is essential if you want to base
  your OnPage SEO strategy on content marketing.
• You won't know what to optimise your pages for if
  you don't know what people are looking at.

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Copywriting

• While good copywriting is not cheap, it is
  worthwhile to invest in it.
• Good copy sells, and you want that on your
  website, especially if you're just getting
  started.
• Sure, a content marketing strategy is based on
  information rather than sales, but what if you
  provide information that sells? This is where
  copywriting comes in.

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Editorial Calendar

• Because content marketing is a long-term game,
  creating a schedule can help you move things
  along smoothly.
• It mostly supports keyword research, but you must
  organise things into hubs or silos and decide
  which ones to prioritise and how they will better
  facilitate and consolidate your site's structure.

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Link Building

• Building quality backlinks that adhere to
  Google's guidelines has been a source of
  frustration for years.
• Because broken pages and link reclamation are
  quite old-fashioned strategies, you may be
  familiar with them.
• We documented this system extensively to learn
  more about the link reclamation technique, when
  and how to use it to achieve the best results.

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Rank Tracking

• Measuring an SEO strategy is critical for
  determining an SEO campaign's success.
• Whether you work for an SEO firm or not, it's a
  good idea to keep an eye on the results on your
  own.