how to promote jewellery business online

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Digital Marketing Strategy For Jewellery Brand
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Jewellery / By admin Despite the exponential
growth of the jewellery industry. There is a
common question asked by the jewellers is how to
promote jewellery business online or what
digital marketing strategy for jewellery brand
can help to generate more sales? If you are also
looking for these answers Then this guide is for
you Unlockgrow will help all jewellers store to
know how digital marketing for jewelry stores can
help them increase their site tra?c, conversion
rate. Nowadays, every woman wears at least one
piece of jewellery every day to increase business
competition.
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You have an online presence so you beat your
competitor the easy way. The jewellery marketing
ideas are lots of to increase brand reputation
and your sales will be better as and also it is
not a costly timeless method. So here you are,
looking for some unique strategy to increase your
sales. You have come to the right place because
unlockgrow is an expert in digital marketing
strategy for jewellery brand. This article
shares some best ideas for digital marketing for
jewellery. Keep reading to learn which marketing
strategy you have applied!! Why are you
important that Digital marketing for
jewellery? According to google, the jewellery
industry has seen a 10-15 decrease year by year
in revenue. 70 of consumers buy jewellery
before checking brands online and also check
reviews. If your competitor is there, consumers
buy jewellery for your competitor. Marketing
Plan Tips How to Promote Jewellery Business
online 1. Create a website Whether you have an
online store or a showroom, a beautiful website
is key to attract more clients and crucially
increase your revenue. A good website means less
open website speed and mobile-friendly
design. You have also needed multiple web pages
on the homepage that provide in-depth information
about your brand and landing page (services
page) highlighting different jewellery line
products. Featured below is the landing page
(Homepage) for Tanishq an online boutique that
specializes in arti?cial jewellery. This page
has a good layout and images for a great user
experience. As you can see, the product is
described in an easy to understand way with no
distraction.
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2. Search engine optimization (SEO) After you
have a strong site for your jewellery business
that is updated on Google, you must work on
search engine optimization or SEO. Optimizing
your website means modifying and improving
certain aspects of your website according to
google search console rules. If your site isnt
optimized according to rules, you cant reach out
to your potential client which means you are
giving up sales to your competitors. You can
learn how SEO works for the jewellery business or
you can hire an expert.
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3. Local SEO (Google My Business) Listing Digital
marketing for jewelry stores does necessarily
create a google my business listing. You can
drive tra?c by posting your store pictures on the
GMB listing. Not only will your store show up on
google search but the user can also ?nd
directions to your showroom and read genuine
reviews and understand your business. As per the
MOZ report, GMB listing contributes to 15 of the
overall factors, making it a vital aspect in
digital marketing strategy for jewellery
brand. Read our blog on how to add your shop in
google map for more insights. Since the most
number of searches are locally today in a natural
way to get more clients on GMB listing. One
feature below for Tanishq will drive more store
visits and high revenue. As you can see, the GMB
listing showcases the address, contact details,
the direction of store working hours and image
of showrooms to attract more consumers. They can
also visit their website easily and see the
products. The blog will teach you that digital
marketing strategy for jewellery brand and also
learn about digital marketing for a jewellery
brand
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4. Content marketing The one thing that the
internet is known for is tons of valuable content
that help to increase ranking in SEO. Keep in
mind that 33 of organic clicks go to the ?rst
three search results and 434 more index pages on
one keyword phase in google. Which means the
content is relevant and easy to understand. Here
Unlockgrow shares some important strategy for
content marketing for jewellery. The blog can
cover infographics, embedded videos and
intriguing images that keep viewers hooked and
read the page. Another reason content marketing
for jewellery stores is to create a great
jewellery store on a different platform and
highlight all unique products. Using lots of
valuable information. If you are interested in
learning more about how to drive more visitors
to your website with blog and content, you can
read about content marketing for jewellery
business on this page.
5. Social Media Marketing