Human Ingenuity Matters Over AI in Advertising

1
Human Ingenuity Matters Over AI in Advertising

• AI is the backbone of the most striking
  advertising innovations of our time. Still, it
  cant compete with human creativity.

2
AI is the backbone

• Artificial intelligence is the backbone of the
  most striking advertising innovations of the last
  decade. Modern marketers use intelligent AI in
  Advertising digital platforms to design ad
  creative, buy media, and automate campaign
  deployment.

3
AI - Role in ad automation

• Though that future is possible, today, its just
  hype. Even AI pioneers only entrust the AI
  systems with specific problems. In the
  advertising industry, AI is mostly used for
  quantitative analysis because it cannot grasp
  human emotion or creativity

4
AI is a hardworking assistant

• IBM defines AI as the simulation of human
  intelligence in machines programmed to mimic
  humans actions and thinking. Today, this
  description is apt AI still mimics humans,
  surpassing them only in quantitative intelligence.

5
According to scientists

• AI is powerful but not yet perfect. Physicist Kai
  Polsterer sums it up by saying that AI-based
  systems are hardworking assistants. He cautions
  that researchers can only trust AI systems to
  solve specific problems, and human oversight is a
  key part of the process.
• For more such updates, check Out recent Martech
  Cube Slides.