Martech Interview with Phil Lore about Martech Stacks

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Martech Interview with Phil Lore about Martech
Stacks

• Chief Revenue Officer of Affinity Solutions, Phil
  Lore talks in interview with martech about
  Martech Stacks focusing on customer experience.

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Chief Revenue Officer of Affinity Solutions

• Chief Revenue Officer of Affinity Solutions, Phil
  Lore talks in interview with martech about
  Martech Stacks focusing on customer experience
  underlining contextualization. He highlights the
  findings of their recent survey with marketing
  decision-makers.

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Martech Interview

• While we are moving toward a more programmatic
  world, the market definitely focused too heavily
  on AI and tech in general over the last few
  years, and we are currently seeing a market
  correction. While we are moving toward a more
  programmatic world, the market definitely focused
  too heavily on AI and tech.

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Martech Stacks customer experience

• Focusing on building the next generation of truly
  transformational customer experiences in
  Banking/Loyalty platforms and enabling Brands and
  Marketers to drive greater ROI and efficiency
  within their Martech/Adtech stack.

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About Phil Lore -

• Phil Lore is EVP, and Chief Revenue Officer (CRO)
  for Affinity Solutions. Prior to joining the
  company, he served as Group VP of the Financial
  Services business unit at Acxiom Corporation.
  Phil has over 20 years of experience building
  high performance sales/account teams in Banking
  and Financial Services.

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About Affinity Solutions -

• Affinity Solutions is the first data-led
  intelligence platform that uses purchase signals
  as the authoritative source of truth in helping
  marketers, agencies and media organizations
  deliver emotionally resonant experiences that
  enrich peoples lives.
• For more such updates, check Out recent Martech
  Cube Interviews.