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I N G E N I O U S G U R U

• 5 CONCEPTUAL IDEAS TO CREATE UNFORGETTABLE LOGO
  FOR
• BRAND

T I P S A N D T R I C K S T O C R E A T E A N A T
T R A C T I V E L O G O The first impression is t
he last. The same goes for a brand. The first thi
ng your customer is going to notice when they en
ter your website or open a brochure is the logo.
The logo is more than just the face of the brand,
it helps to convey the feelings, message, and mis
sion. Thus, you need to create a logo that encomp
asses all that and is still modern and minimal to
target the current audience. However, is logo d
esigning an easy job? The job that can be done
in a few days without taking a break? Well, yes,
it is, but does it need some creative minds
for the job to be done?
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1. CONCEPTUALIZE
Before we jump on this bandwagon, you need to
create a mood board for your brands logo.
Conceptualization is the first and key step to
creating a logo. Before you start, list out the
key messages of the brand, their mission, and how
they relate to their audience. Devise the color
scheme, the symbol, and, concept at this stage.
It is also important to draw out a few ideas and
stick with the best one. Giving too many options
to your clients will only further confuse them
and delay decision-making. Most of the brands do
not understand how getting way too many options
results in not getting enough attention and that
further confuses them later. Conceptualization is
one important thing that requires deep thinking
and getting them the right idea for the logo
that can explain the brand right.
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2. KEEP IT SIMPLE
A concept lost on many. No matter what the current
trend is, a logo should be clean and minimal and
your audience knows that. Depending on the type
of logo you are going for, such as pictorial or
font- based, you need to keep the elements to a
minimum. A complicated design conveys a confused
personality. So, if you want to relate to your aud
ience, keep it simple. Minimalism and simplicity
are the keys, the best way to get to the heart an
d mind of the customer. The more complicated you m
ake the logo the more difficult it would be for
the audience to grasp the idea
of it. One of the main things that you have to k
eep in mind is to make everything simpler for th
e audience. You cannot confuse the customers by
making things super complicated for them. Ease
the things out and get your logo done.
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3. PICK A COLOR SCHEME
Another factor that contributes to a complicated l
ogo design is the color scheme. If your logo has
more than 3 colors in it, you best believe it wo
n t be a favorite. An ideal logo should involve
1 - 2 colors or follow a color scheme so the colo
rs blend seamlessly together. Color
also helps in conveying the message and feel of th
e brand, so if you are light and breezy, your col
ors need to speak that. Your colors can make or
break your logo, you have to go for the one that
resonates with your brand the best. In case you
are a simple and delicate brand which deals with
medical- related products, make sure you are
not going with the dark shades. Stay lowkey and
use light tones that go with the brand right. Simi
larly, if you are someone with a toy shop and h
ave kids related products, we suggest you
go with the bright tones and colors as they attra
ct the kids and are just the right pick for the
m.
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4. EMBRACE THE WHITE SPACE
Too much and too little neither is good. But
with logos, too much is always bad. Your logo sh
ould be able to speak a thousand words with
just a symbol. Thus, there is no need to fill up
every inch of space available. Create a stateme
nt, something that is simple and stands out even f
rom afar. Utilize the white space to your advantag
e and give your logo a modern look.
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5. CREATE A SYMBOL
You know those logos that don t need a font to be
understood. One that works very well on their o
wn? It is because they were designed in such a w
ay. If you are going for a pictorial-
based logo, make sure your image relates to your
brand and is simple, and works well alone. F
ocus on the proportion and symmetry, see
if it fits well with your whole image. Don
t be a cliché but do not be eccentric as well. It
s good to add your personality but too much, and
you won t be relatable anymore. Having a symbol
for the brand is the best that you can do for
yourself.
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WRAP-UP
I do not claim to know a fool- proof way of creat
ing a captivating logo for a brand, but I do know
some tips and tricks that can take you in the
right direction. The only thing you need to
keep in mind is that your logo needs to coincide w
ith your branding, and on the other hand, the log
o is the beginning of branding. So,
either way, it is crucial and should be handled
accordingly. We hope this blog made your process a
little easier. Contact US