PPC And Organic SEO – Differences and Comparisons

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PPC and Organic SEO Differences and
Comparisons
A common question faced by any digital marketing
agency is, which is the better option between
PPC and SEO? One is paid, the other a free method
of digital marketing. In our SEO experts
opinion, organic search results bring more volume
at a better cost per lead as compared to paid
search. But this varies from case to case basis.
If you are a new setup, getting started with
organic SEO can be tough. Paid search, on the
other hand, offers a fast track in searching
leads. Overall, it largely depends on a
companys digital marketing strategy. Whether
you are into PPC advertising, or a digital
marketing agency offering Organic SEO services,
knowing your prospective customers, understanding
their requirements, and figuring out how they
are using the web will help you decide if a paid
search or a combination of organic and paid will
be the best-suited approach for them. Here we
shall discuss the difference and benefit of both
free and paid promotions, namely organic SEO
services and PPC advertising. We will also share
some useful pointers which will assist you in
deciding which one will be useful for you.
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SEO VS PPC The Differences The biggest
difference when considering SEO or PPC is that
paid ads appear at the top of the page, over and
above the SEO influenced results. Organic
traffics from SEO are free, but PPC has a cost
for each click on the leads. Thus, SEO and PPC
need to be strategically aligned to get the best
results. SEO Improves Organic Traffic Your
business will be put in the front end just by the
awareness and visibility that search engines
will get with the targeted keywords that SEO
experts use. Potential customers will be easily
attracted when you come up with their selected
keyword criteria. Branding Benefits Awareness
of commercial search terms and queries related to
your niche creates positive branding in the
customers mind. You can become authoritative in
your field by being associated with searchers who
ask questions and conduct researches leading to
purchase.
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SEO gives Sustainability Organic traffic does not
dry up as soon as you stop paying. It can sustain
your business even when marketing expenses are
cut back. Gives a Strategic Advantage Visibility
in organic search, when done correctly, is not
quick but that is a good thing as well. When you
establish yourself in the organic results, the
competitors cannot simply overtake you. SEO also
needs content to attain strong visibility. All
businesses do not have that kind of resources
for content development. Here you may need to
rethink your strategy. Building Trust and
Market Credibility Many users skip ads and trust
organic results best. Here PPC will take a back
seat and SEO will rule the game. Strong positive
client reviews will also help save the day. SEO
also increases website traffic and gives
opportunities to drive awareness of your
business. Traffic from organic search is almost
free. It takes time to be visible, but no direct
charge applies. ROI from organic search engine
traffic certainly improves upon PPC. But SEO is
not easy. It can be cost-effective compared to
other marketing tactics to deliver brand
awareness and traffic to the website. Traffic
from organic search is almost free. It takes time
to be visible, but no direct charge
applies. ROI from organic search engine traffic
certainly improves upon PPC. But SEO is not
easy. It can be cost-effective compared to other
marketing tactics to deliver brand awareness and
traffic to the website.
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• Advantages of PPC
• Position on the Page
• Paid search dominates SEO friendly content. When
  you see ads for a product on your desktop and
  mobile, paid search ads will always appear on
  top.
• Improved Advertisements
• PPC does that for you. Calls, site links,
  locations, and pricing are some of the options
  for creating ads to dominate a page.
• Budget Control
• PPC gives you full control over the budget.
  Choose how much you want to spend per day and
  set a limit.
• Laser Targeted Approach
• Get ahead with your approach towards potential
  customers with a laser targeted approach with
  PPC. Target by search keywords, day of the week,
  time of day, language, geography, device, and
  audiences based on previous visits.
• Speedy Results
• Organic visibility can take time to develop but a
  PPC campaign can be created and ramped up in
  days. It gives immediate short-term results when
  needed.
• Marketing Intelligence
• For organic searches, keyword data is hidden for
  privacy, but in paid search that is not the
  case. With the help of Google Analytics, one can
  identify the converting keywords and cost.

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So long as you have strong financial planning for
your paid ads, it is not a problem. Whereas, SEO
is an ongoing process. It brings steady results
for a long time but takes a while to deliver.
While majority of businesses get good results by
using a combination of paid and organic
techniques, these have their unique
benefits. One may achieve different goals with
each. For promoting a new service or product
during the festive season, paid search is a good
channel. Organic search works well for an
existing product. By setting an achievement goal
for the company and chalking out what you want
to accomplish with it will help you match it
with the methods to achieve that goal.
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