3 Important Things about Trademark Search

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Global Trademark Search Three Important Things
to Know About
Global Trademark Search has become a critical
need for companies today. This is because
a trademark is an essential business asset. It
can protect your consumers from getting
confused regarding the source of the
product/service. Trademark laws can protect your
brand, logo, or slogans, and distinguish it from
the competitors in the marketplace. However,
protecting a trademark beyond the local
jurisdictions becomes important if a company
wants to enter the global market.
What is Global Trademark Search?
Global trademark search enables you to scan for
infringement risks in existing international trade
marks or trademark applications. It enables
enterprises to launch products in
the international market without fearing any
potential infringement litigation. It involves
conducting searches in various databases for
identifying similar or identical marks. You can
search in
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trademark databases of the concerned
jurisdictions with various keywords, search
phrases, and strings. Using the right search
strategy, you can plunge deeper, extract relevant
information, and make more informed trademark
decisions. Furthermore, it will enable you to
keep a tab on legalities for marketing your
product across the legal market. It also ensures
that your trademark is available and valid for
use in the foreign market. In addition, it will
secure your brand against infringement and
liabilities.
Why should you conduct a Global Trademark Search?
Businesses file a trademark application with the
trademark office of their local
jurisdictions. Hence, before entering the global
market, they need to apply in the concerned
jurisdictions to register the trademark with a
state. However, before applying, conducting a
trademark registration global search is
imperative to determine if there is a possibility
of their mark being similar to an existing
trademark in that jurisdiction.
Moreover, a global trademark search helps to
uncover the potentially conflicting mark within
the trademark before registering it to gain the
exclusive right for operating the trademark in
those countries. Besides stopping counterfeiters,
conducting a trademark search globally enables
the company to enjoy exclusive rights over their
valuable business assets. It provides them with
the opportunity to license their trademark and
pave the way for popularizing their
products/services internationally so that it
doesnt become generic.
Challenges in Trademark Registration Global
Search Process
The international trademark search operation is
ripened with challenges. Some common pitfalls can
decrease the potential of the search process
resulting in money and time wastage.
Most businesses limit their search domain to free
search databases that may have the right
annotation elements, reporting functions, and
search history. It can severely impact the search
scope. Before searching, you will need to
identify the brand which will enter the global
market.
To select the brand, you must collaborate with
multiple vendors spread across geographies
which may cost you time and revenue. Because of
the pressure involved, the stakeholders often
slide back into taking short-sighted decisions
which can affect the trademark search process and
the consecutive launch in the international
market.
Global Trademark Search Techniques
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Three search techniques are available for
conducting an international trademark search.
It includes a word search, image search, and
device mark search. You can search the WIPO
trademark search database to access the
international database for information regarding
existing trademark applications, statuses, and
decisions.
Why Choose Us?
These are a few important things you should know
before conducting a global trademark search. It
will enable you to avoid litigation risk and
capitalize on opportunities to operate your brand
in the global economy. Our experts use global
trademark search systems to perform
trademark registration global search rapidly and
cost-effectively. This further enhances an
organizations growth and helps them to fully use
their intellectual property.
Before filing for a trademark, businesses can use
TMReadys trademark search services to get
all the information they need. Organizations can
benefit from our cost-effective and
result-oriented trademark search plans.
For more information, visit TMReady.