Make The Most Out Of Your Exhibition Plan

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Make The Most Out Of Your Exhibition Plan
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OVERVIEW

• Review budgets against actual expenditure
• Create an event schedule
• Create a Brief
• Location, location, location
• Know your neighbors
• Make an impact
• Use a multi-channel approach

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Review Budgets Against Actual Expenditure
Look at your businesss financial records from
the previous year. Youll the be able to outline
the actual expenditure for each event you
attended during the calendar year.
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Create An Event Schedule
With thousands of exhibitions taking place around
the world, its important to choose the right
one. Do your homework and find out as much
information as possible about the shows youre
interested in.
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Create A Brief
Your brief should include all the necessary
information to ensure that you meet your event
objectives and goals.
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Location, Location, Location
So you now know which exhibition (or exhibitions)
you want to attend and you have a clear brief in
mind of what you want your stand to achieve. Its
time to reserve your space. If you want to be in
a prime, high-traffic location, you must register
early, at least 6 months before the show starts.
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Know Your Neighbors
Once you have a confirmed your space at an event,
make your success even more likely ask the
organizer for a list of confirmed exhibitors
(most events make them available online) and
check out your competition and floor neighbors.
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Make An Impact
As you know, strategic planning is essential to
maximizing your return on investment. Unique
design, striking content, engaging activities are
all contributing to your exhibiting success.
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Use A Multi Channel Approach
Your next step is to develop a pre-, at- and
post-show marketing plan. Use a multi-channel
approach to make sure everyone knows that youre
attending an exhibition and where they can find
you.
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WOW SPACE CREATIVE EXHIBITIONS
www.wow-space.co.uk
00441743383049
Wow-Space is a full-service Custom Build and
Modular exhibition stand design and build company.