Best PR Agency for Startups

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PR Agency For Startups
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• Today, startups are changing the game and
  innovating in almost every business niche you can
  think of. But as different as they all are, there
  are some things they all have in common. One of
  those things is the need for great PR.
• Startups must communicate their message to the
  public quickly and effectively. They need to
  educate and raise awareness within their target
  markets about their company, category, and
  products. And they need to do it all using a
  singular brand voice that will help them get
  recognized as experts in their field.
• Sounds like a lot of work? It is, but partnering
  with a PR agency for startups like Pearl Lemon PR
  can make the process streamlined, effective and a
  marketing effort that offers exceptional ROI.

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What Is PR For Startups?

• When it comes to startup PR, the first and most
  crucial question is what it is. If we had to
  define startup PR, wed say its any
  activityonline or offlinethat can assist a
  startup company in gaining exposure in relevant
  media sources, blogs, social networking sites,
  podcasts, and industry publications. This
  exposure will eventually support the business in
  raising awareness of its products and services,
  as well as helping its target audience in
  developing a favorable impression of the company.
• The importance of this is self-evident most
  startups, particularly those funded by venture
  capital, are doomed to fail. Making a difference
  and prospering as a result can be exceedingly
  challenging.
• Can startup public relations and media relations
  help you survive and eventually discover a
  product-market fit, so you can start growing? Not
  alone, youll still need a strong value
  proposition and amazing products and/or services,
  but they can certainly be very powerful.

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Why Should An Early Stage Startup Bother With PR?

• Early stage startups are usually bootstrapping
  like crazy. We know, weve been there, as a part
  of the Pearl Lemon Group that has served as the
  launch point for startups as varied as a web
  development company, a coaching firm and even a
  vegan meal delivery service!
• What we also know is that too often public
  relations is the last element of a companys
  strategy, but it should be one of the first. As a
  leading startup PR agency, weve found that the
  sooner a startup company begins working with us,
  the more time we have to develop the materials
  and tactics needed for pitching media outlets,
  growing a brand reputation, establishing a core
  target audience, and other tasks.

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What PR Services Can Pearl Lemon PR Offer To
Startups?

• As a full service PR agency, Pearl Lemon tailors
  its offerings to each unique client we are not
  big on package deals as they never work and we
  can offer startups access to our entire team of
  PR professionals, social media rock stars,
  stellar content creators and even SEO experts.
  But while every campaign is bespoke, to help you
  get an idea of whats on offer heres a run down
  of some of the PR services for startups we most
  often provide

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Effective Corporate Communications

• The mission, vision, values, and milestones of
  the organization are all things that need to be
  communicated loud and clear and with a
  consistent, trustworthy voice. Corporate
  communications raises awareness and helps to
  shape a companys image. It adds value to your
  company and improves your attractiveness to
  investors, partners, and talent. This includes
  announcing financing rounds and management team
  hires for startups, as well as developing your
  brands reputation with influencers, conducting
  primary research, cooperating with partners, and
  establishing brand standards.
• Theres also management visibility and thought
  leadership to consider. The senior staff is a
  vital asset of the company at an early stage in
  any startups development, and a successful PR
  plan will highlight potential and add
  credibility, personality, and vision.

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Perfect Product PR

• For startups, product releases and upgrades are a
  PR must. How can startups make it all as
  important externally as it is internally? The
  messaging, timing, innovation, and execution all
  play a role in this.
• With dwindling mainstream media opportunities,
  Pearl Lemon PRs public relations services help
  you get the most out of product PR both via
  traditional media and emerging, but crucial,
  channels like social media, niche industry
  publications, vlogs, podcasts and expert forums.

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Stellar Startup Team Visibility

• As a PR agency for startups, one of the most
  important things we do is raise awareness of the
  leadership staff and their viewpoints on
  important issues.
• Defining the correct venues and channels for each
  representative and their thought leadership
  perspective to be featured in is the first step
  in establishing executive visibility. Speaking
  engagements, bylines and essays, and commentary
  on current events in earned media and on social
  media all help to raise profiles. To ensure
  executives are on message and consistent, it may
  include coaching, copywriting assistance, and
  media training.

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Cool, Calm Crisis Communications

• Any startup can face a crisis that puts its
  existence in jeopardy. The companys chances of
  success will often be significantly altered as a
  result of the reputational damage. The companys
  reaction to bad press, rumors and other negatives
  could be the decisive factor. Pearl Lemon PR
  employs a team of former journalists and
  communications professionals who can help you
  navigate the choppy waters of reputation
  management, whatever they may wash up.
• Better still, well try our best to navigate
  around them altogether. By constantly monitoring
  the conversation around your brand, your industry
  and your niche, well help you forge a solid
  reputation that will be much harder to topple.

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Ready To Work With A PR Agency For Startups That
Delivers - Make That Over Delivers - On
Everything They Say They Can Do?

• Contact us today and lets get the conversation
  about your startup and how we can help your
  growth started.

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