Effectiveness of Digital Signage Solutions

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Effectiveness of
Digital Signage Solutions
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INTRODUCTION

• Digital signage has established its roots in the
  industry.
• Its use both indoors and outdoors is increasing
  day by day.
• As its usage increases, the outdoor sign
  manufacturers are exploring new ways of using
  this technology to cater to more commercial
  needs.
• An effective digital sign can not only boost
  revenue but also create brand awareness and
  engage potential customers.

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The innovative uses of outdoor digital signage
solutions

• Bigger size equals better usage
• Display screens that are responsive
• Use of AI and facial recognition

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Bigger size equals better usage

• Outdoor digital signage is getting bigger and
  better.
• And the technology powering these screens is also
  advancing While the screens are getting bigger,
  signage manufacturers are vying with each other
  to create thinner screens with slimmer bezels.
• These outdoor displays are not only more compact
  and lighter but also provide a far better viewing
  experience for the consumers.

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• This compatibility feature allows for the
  mounting of digital signage in many places where
  it was deemed impossible.
• But bigger and thinner screen sizes do not
  ultimately mean higher prices.
• These large screens come at affordable prices.

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Display screens that are responsive

• Outdoor digital screens today are not solely
  dependant on pre-recorded data.
• Responsive display allows the screens to project
  information according to real-time conditions.
• Such outdoor signages are perfect for countries
  like U.A.E. .
• For example, during rush hour traffic, a major
  route is heavily blocked, the outdoor digital
  signage in Dubai will automatically switch from
  advertisements to traffic updates.

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• Such screens have more value as they display
  current and relevant information for the
  consumer.
• Therefore these outdoor displays can be used for
  both advertising and public information.
• Another great benefit offered is affordability.
• This is due to the fact that this technology
  depends on media players rather than screens.

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Use of AI and facial recognition

• Gone are the days when the shopkeeper used to
  welcome each of his/her customers by their names
  and a warm greeting.
• The use of artificial intelligence or AI and
  facial recognition has taken over this process in
  a much more effective manner.
• By collecting data on each customer, these apps
  create a database.

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• When a particular consumer enters the shop, it
  greets the customer and shows him/her a list of
  suggested products for their shopping.
• You can clearly see how this becomes a much more
  personalized and engaging experience for the
  customer especially in large shopping centers
  like Abu Dhabi.
• But that is not all, with the use of these apps,
  signage companies in Abu Dhabi can also analyze
  and create a demographic database for themselves.

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CONCLUSION

• These innovations of outdoor digital signage
  solutions allow businesses to control and manage
  digital content from any smart device.
• Such a feature is one of the main reasons why
  digital signage has been adopted in almost all
  sectors in both public and private industries.
• If your business still hasn't adopted this
  cost-effective, future-ready technology, then it
  is high time you did so.