digital marketing company in india

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What is digital marketing? Digital marketing
is an excellent option for any business
looking to take advantage of the Marketing
resources available and succeed in an
increasing digital world .digital marketing is
a Wide variety of marketing tactics and
technologies used to reach consumer online .
Digital marketing is a crucial tool to grow a
business you will explore what digital
marketing is Why it is important and look at
some digital strategies. Digital marketing is
a marketing strategy to promote products and
services online As we know that digital
marketing industry is growing which brings more
opportunities to professionals in this
industry. Digital marketing sector is booming
and expecting to business opportunities
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• Benefits of digital marketing
• Cost efficient
• Measurable
• Targeted audience
• Social media platforms

Digital Marketing Categories

• SEM (Search Engine Marketing)
• SEO (Search Engine Optimization)
• PPC (Pay-per-click)
• SMM (Social Media Marketing)
• Content Marketing
• Email Marketing
• Influencer / Affiliate Marketing
• Viral Marketing
• Radio Advertising
• Television Advertising
• Mobile Advertising
• SEM
• SEM or Search Engine Marketing is generally
  considered to cover both PPC and SEO work.
  Bringing in traffic to your website via search
  engines is no

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easy task, thats why SEO and PPC work to look
into bringing said traffic in through both paid
and unpaid means.
2. SEO SEO, which stands for search engine
optimization. SEO works to make your business
optimised for search engines, like Google and
Bing. Its all about moving you up the search
engine results page rankings to have better
visibility for users searching for your website.
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How it Works Through keyword research and
ranking analysis, we determine how you fair
against your competitors for keyword rankings. We
then work on optimizing your website and the
content on it for search engines, as well as
building quality links both to and from your
website, in order to allow your website to be
crawled efficiently. Your content is crawled by
search engine robots, or crawlers, to collate the
data and index it in search engine archives.
3. PPC PPC, or Pay-per-click, is a form of
advertising on search engines, like Google and
Bing. Its a way of moving to the top of search
engine results pages by
paid means. Its called PPC because your ad
account is charged every time one of your adverts
is clicked.
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4. Social Media Marketing Social media marketing
is the process of working on marketing through,
you guessed it, social media. With social
platform like Facebook, Twitter and Instagram (to
name a few) ever growing, businesses online need
to invest in social media marketing in order to
grow their following and reach a whole new pool
of potential customers.
Dependent on your business type, theres a social
network out there for you. All businesses would
do well to be on Facebook, but if you specialise
in B2B, LinkedIn is the one for you. If youre a
visual business, then Instagram is the
ideal. 5. Content Marketing This style of
marketing is a little different than the previous
ones weve mentioned. Its not so much about
directly marketing products and services to
customers, but rather creating enriching and
valuable content that enhances
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Some of the biggest brands in the world will
actively post blogs, images and videos relating
to their business that are entertaining and
informative too.
6. Email Marketing Another form of marketing is
email marketing, and youve guessed it, it
involves email. Its a form of direct marketing
which sends information, offers, blogs etc.
directly to your mailing lists inboxes.
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7. Influencer / Affiliate Marketing Both
influencer and affiliate marketing utilise those
in a position of power, usually social media
influencers or industry experts etc. This is to
assist you in marketing a product or service to
their audience. Its become more and more popular
in recent
t years, through sites like Instagram and
YouTube, where companies will enlist a well-
known influencer, to promote their products or
services on their social pages or affiliate
websites.
8. Viral Marketing You know those viral videos
you see online? Well, some companies use those as
a smart form of marketing. Whether its teaming
up with a popular viral content creator, popular
social media influencer or
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promoting
9. Radio Advertising Whilst radio used to be
solely based on radio waves, its now all
digital. Which means, radio advertising now falls
into the realm of digital marketing (welcome to
the club radio!). Radio ads are a great way to
get your business or brand heard, and its never
been easier to do with digital advertising.
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10. Television Advertising Radio isnt the only
thing to move over to digital. There are loads of
options for those that want to advertise on
television without paying expensive ad slot costs
on prime time TV.
11. MOBILE MARKETING Mobile advertising is
something that spans across all forms of digital
marketing weve mentioned above. Whether its or
even mobile TV and radio
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ads, every form of digital marketing weve
mentioned can be transferred to mobile.